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CRMC 2016 Presenter: Differentiate or Die – Dunkin’ innovation chief warns retailers about new digital age

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John Costello, Dunkin’ Brands president, global marketing and innovation, doesn’t mince words when it comes to the state of retail and what retailers must do to survive and beat competition. “Change is happening in retail faster than any time I’ve seen in my career. It can be distracting to a point, the urge to chase the next shiny thing,” he said. The goal is to stay focused, stay true to your authentic self, he explained, admitting it’s not an easy challenge to hurdle. “We are putting mobile first. It’s about lots of synergy. Mobile is now a platform and not just a device a consumer is using,” he said, adding the focus should be on making it as easy as possible for the consumer.

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MOBILE PAYMENTS TODAY 5/24/2016

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