Holiday shoppers have an infinite digital world of products available for viewing at their fingertips. Stepping into a brick-and-mortar store seems to have lost its appeal. In reality, 85 percent of customers still preferred to shop at physical store last year according to Time Trade. Though that’s positive news for brick-and-mortar retailers, many brands still aren’t doing enough to meet consumer demands that rival the online experience. Last year, our research showed only a small percentage of retailers met consumer’s expectations. Consumers wanted retailers to better understand the context surrounding their purchases, and wanted shopping to be more convenient and the experiences more consistent.
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