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CRMC Newsletter Feature Stories


The CRMC Newsletter is your one-stop source of everything retail in CRM. Thoughtfully curated from over 100 sources, it covers all industry news each week. Insightful viewpoints, pertinent case studies, poignant research and complimentary webinars of interest are all included. Don’t miss out on this wonderful opportunity to stay tuned along with our 7,000 engaged subscribers.

Doug Stephens, CRMC 2017 Keynote Presenter: Why Retail Is Getting “Experience” Wrong

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Most retailers assume customer experience is primarily an aesthetic concept and more about how stores and websites look and feel. Hence, you’ll very often see customer experience design projects begin with retailers updating or changing brand visuals. Other retailers assume that customer experience simply means better, friendlier or more personalized service. The disappointment sets in […]

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