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Black Friday predictions: longer hours, bigger promotions, e-commerce gains

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Are retailers staring down a future with a blackout of Black Friday? Some analysts and retailers are starting to seriously ponder this question. While the historically huge shopping day isn’t what it used to be, it isn’t obsolete either. Quite the opposite: Black Friday will soon be known as an entire week of retailers putting forth their best promotions as online and mobile shopping gain in popularity.

Forty-one percent of consumers still plan to head to stores on Black Friday, according to the International Council of Shopping Centers. Eighteen percent of consumers plan to shop in a physical store on Thanksgiving, while 32 percent of consumers will hit the stores on the following Saturday and/or Sunday. …

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FierceRetail at 11/24/2014

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