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At Target’s magical holiday shop, every toy is just a swipe away

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Target Wonderland is saturated with an overwhelming amount of red: red walls, red chairs, an Etch-A-Sketch taller than your average human and a candy cane-striped fireplace surrounded by enormous shiny ornaments. The giant playground, housed in a 16,000-square-foot space in New York City, is a place for kids (and, hey, adults) to play with toys, get glitter tattoos and wade through an ocean of plastic balls next to a giant Lego pirate ship. It’s also of a pop-up shop of sorts where Target is trying out RFID technology on consumers as they shop.

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MASHABLE 12/9/2015

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