• THE SWEET REWARDS OF

    INTELLIGENT RESEARCH


    FROM OUR WEEKLY NEWSLETTER

  • /* diamond */
  • /* partner */
  • /* platinum */
  • /* gold */
  • /* silver - kiosk */
  • /* silver - no kiosk */

As Millennials Demand More Meaning, Older Brands Are Not Aging Well

Posted Add Comment

If brands want to make an impact with the consumers of the future, they need a clear mission. The millennial generation is the largest in history–significantly larger than even the boomer generation–and reported to control $24 trillion dollars of wealth by 2020, so missing this generation could send brands into terminal decline. Our research suggests millennials care about social issues in much greater numbers than older generations. How can age-challenged brands mean more to younger people? In short, develop more meaning.

Read more >
FAST COMPANY 10/5/2017

Comments are closed.

 

SIGN UP FOR CRMC NEWS
and EVENT UPDATES

 
WordPress Video Lightbox