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An emerging trend in retail should scare everyone from Michael Kors to Macy’s

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Consumers are increasingly questioning the prices behind the products they buy — and this trend is challenging some of retail’s biggest heavyweights.

Retail startup Everlane, which claims to offer better prices on clothing, encourages consumers not to shell out at department and specialty mall stores.

“Know your factories. Know your costs. Always ask why,” the company’s “about” page reads.

The e-commerce startup breaks down production costs (labor, materials, transporting the apparel, and duties) for all of its shoppers to see. One dress, for instance, is $98 at Everlane, and Everlane claims traditional retailers would sell a comparable dress for $190. …

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BUSINESS INSIDER  10/13/2015

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