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AI Can Make Us All Dress Better. So Why Isn’t The Fashion Industry Using It More?

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As online shopping continues to grow, it’s imperative for companies to utilize tools that can help them attract (and keep) customers. AI can do that in a multitude of ways. It can serve as a communication method to update an audience on collection releases and product availability. It can provide interactive storytelling and unique digital experiences with the help of creative algorithms. It can strengthen e-commerce by tracking users’ preferences and giving them a customized shopping experience. These are all things the fashion world desperately wants—and needs. From sneaker bots to machine-human stylists, brands are exploring artificial intelligence. So far, however, results have been mixed

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FAST COMPANY 2/25/2017

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