agenda

event schedule:
Monday, May 20th
10:00am-1:00pm
Pre-Event Activities (BtoC Only)
1:30pm
Main Conference Kickoff
Wednesday, May 22nd
11:30am
Adjourn

2024 brand presentations

radical next™: the operating system for the future

We are living during a unique moment in human history – and what’s coming next is radically different. Socio-cultural paradigm shifts, technological advancements, and evolving geopolitics are fundamentally reshaping our societal backbones – or “operating systems.” The convergence of exponential technologies such as artificial intelligence, immersive realities, and quantum computing are accelerating towards “the singularity” and we find ourselves on the cusp of a new era: The Age of Acceleration. This history-defining moment of radical evolution will restructure our societies for the decades to come. So what does this mean for you? Your organization? Your industry? Your entire reality? Embark on a revelatory odyssey with Sam Rad, as she navigates the tides of time, illuminating the legacies of the past, realities of the present, and potentials of the future. Harness the promise of tomorrow with Sam Rad's compelling narratives, actionable strategies, and infectious enthusiasm.With her signature candid delivery, Sam Rad will guide you on a journey of radical and accelerating technological change across society, Illustrating the future possibilities and inspiring you to envision and embrace the radical next future with optimism and curiosity, as well as Equip you with actionable insights to enact radical evolution in your organization.

get big things done: the power of connectional intelligence

We live in a world of endless meetings, emails, and constant cross-team dysfunction, duplication and delays. Our collaboration skills aren’t always working to unlock better value in our business. As radical a concept as Emotional Intelligence was in the 90s, Connectional Intelligence is turning people into superconnectors who accelerate innovation, break down silos and foster breakthrough bottom line impact by harnessing the power of networks.Learning Outcomes from this session include successful tactics to address communication overload and foster authentic, innovation-driving relationships; discovering tools to break down silos and keep teams aligned, accountable, and motivated both in-person and online; as well as gaining specific actions to foster loyalty, respect, collaboration, and innovation.

A Blueprint for Building Customers for Life

In a world where customer loyalty is fleeting, Albertsons has mastered the art of creating 'Customers for Life'. This session offers a deep dive into the innovative strategies that place Albertsons at the vanguard of customer engagement and meet customers where they are. We will discuss how leveraging first/zero-party data leads to unparalleled personalization, turning every interaction into a tailored and meaningful experience. Join Sankett and Jake to discover the blueprint for transforming customers into lifelong advocates.

Sankett Deshpande

Head of Product Management and UX
Albertsons

Jake Weatherly

CEO
SheerID

Albertsons
It’s the Journey, Not the Destination

At Anthropologie, we have always considered the act of shopping as part discovery and part inspiration. Our customers often tell us they didn’t know what they wanted to buy until they see it. In building a customer experience that encourages discovery with a combination of human artistic experience and customer data, we have been able to expand categories and increase frequency. We believe strongly in being data-inspired but creativity led. The combination of great customer engagement, loyalty membership, and in-store experiences has created an environment at Anthropologie where we have great customer data and great customer feedback. Using this feedback and data to predict future product development and marketing delivery has helped us grow in both new and repeat customers.

Ian Dewar

Senior Director Global Strategy
Anthropologie

Anthropologie
How BARK Powers Next-Gen Personalization to Drive Customer Engagement, Retention, and Loyalty

Customers expect, and crave, 1:1 personalized experiences across all interactions with a brand. Yet, many marketing teams still struggle with accessing and activating the data they need to make these experiences possible. Only with the right technology, tools, and workflows, can marketers finally create the advanced personalization campaigns they've always wanted to. Learn how BarkBox is powering next-generation personalization across multiple ecommerce subscription brands to drive customer engagement, retention, and loyalty.

Kristen Elmer

Senior Director of Ecommerce & Lifecycle Marketing
BarkBox

Brian Murphy

Head of Marketing & Partnerships
Simon Data

BarkBox
FordPass Rewards - Growing Love for the Oval by Chasing Blue

Ford Motor is building its revolutionary FordPass Rewards programs for 13 million+ members, with curated experiences for both Ford and Lincoln customers. This session will focus on some of the challenges Ford experienced in building such a large and unprecedented loyalty program, while also highlighting the successful results as the member benefits continue to drive brand loyalty and keep them “Chasing Blue!”

Beth Leverton

Director, Rewards and Loyalty – CX
Ford Motor Company

Ford
H-D Membership - taking the iconic community-based loyalty program to the next level.

Harley-Davidson has long been a beacon of brand loyalty, with a legacy that inspired deep connections—so profound that customers often ink their allegiance. However, even iconic brands must adapt and innovate. As the landscape shifts to cater to a new era of clientele, the 40-year-old HOG community has undergone a transformation, offering refreshed value propositions in a digital sphere. Join this session to explore how Harley-Davidson harnesses the power of loyalty to elevate customer experiences and captivate a new audience, modernizing and expanding its reach in the process.

Drew Ormrod

Head of Membership
Harley Davidson

Maciek Gorzkowski

SVP, Customer Success
Annex Cloud

Harley-Davidson
Delivering Unique Vacation Experiences for the Discerning Traveler

Traveling and taking vacations has become a lot more tedious in recent years.  People still want to escape, but also want the comforts of home.  Hilton Grand Vacations gives people the power to customize their vacation experience, while also reducing the friction and stress often involved with planning travel.  Creating better vacation experiences at Hilton Grand Vacations is deeply rooted in the consistent use of analytic and data driven decision making and marketing.  Meeting the traveler where they are, and recognizing their personal and experiential preferences, is enabling Hilton Grand Vacations to change the game of vacation ownership.  Please join us for this session to hear how Hilton grand Vacations is embracing technology and data driven strategies to create unique experiences for those who are passionate about travel!

Kian Conley

SVP Consumer Strategy
Hilton Grand Vacations

Mike Wagner

SVP Travel, Hospitality & Entertainment
Acxiom

Hilton Grand Vacations
Building Loyalty Partnerships that Drive Consumer and Commercial Value

How are “Whirl’d Famous” smoothies, juices, and bowls connected to cents-per-gallon savings at the pump? Join national loyalty leaders to learn how linking Jamba Rewards benefits both consumers and brands alike. This session will uncover what happens when a national coalition loyalty program helps members stack and earn rewards on everyday purchases. The insightful discussion also will include identifying meaningful benefits, building mutual brand exposure, and scaling for incremental profitability from existing members and new customers who enjoy earning.

Mike Sylvester

Senior Director, Partnerships & Sponsorships
GoToFoods

Sam Chheng

US Loyalty Business Development Manager Partnerships
Shell

Bobby Spence

Vice President, Business Development & Strategic Partnerships
PDI Technologies
Jamba
A Recipe for Building Loyalty through Change

At Panera, our brand DNA is rooted in generosity, and we bring that to life every day in MyPanera – one of the longest-standing loyalty programs in the restaurant industry. But what happens when it’s time for a change? Change is good, but it comes with risk: risk that loyal customers may leave the brand if their needs are no longer met. In this session, Panera will share how they leveraged AI-powered decisioning in CRM to not only retain and grow guests through a pivotal brand moment but also turn loyal members into passionate brand advocates.

Catherine Thacker

Senior Director Customer Engagement
Panera Bread

Panera Bread
An Award-Winning Strategy for Accelerating First-Party Data

In the wake of data and privacy landscape changes, like many brands, Pepsico embarked on a journey to build their own proprietary consumer data assets. However, while other brands struggle to make this goal a reality, Pepsico is thriving while also improving its consumer experience. To accelerate the first-party data agenda across markets, Pepsico developed the 3A’s strategy: acquisition, application, and acceleration. By establishing best-in-class data acquisition strategies, priorities, and channels, it was possible to identify growth opportunities and apply that data across prioritized media and commercial use cases. The cornerstone of their strategy is a transformative approach to consumer engagement including an interactive digital experience, product finders, personality quizzes, and surveys. Consumers willingly connect and contribute valuable first-party data. Please join Abhishek and Pam to hear how the variety of interactive experiences launched globally; the depth of first-party data being captured from consumers; how consumer data is being activated; and how the creation of a global playbook enabled optimal methods.

Abhishek Jadon

Global Head of Media Partnerships, Innovation & Marketing Capabilities
PepsiCo

Pam Erlichman

Chief Evangelist Officer
Jebbit

Pepsi
Coming Soon!

Amy Carr

Chief Marketing and Digital Officer
ThirdLove

ThirdLove
A New Name Foundation for Continuous Program Evolution

Loyalty is the heart of Ulta Beauty. With over 42M wallet-happy members and over 95% of total sales on the loyalty program, Ulta Beauty is uniquely positioned to unlock an amazing, seamless and personalized experience for members through the loyalty program. In this session, Ulta Beauty will share how the decision to rename the loyalty program with an elevated approach (re)set the foundation for program integration and evolution. Ulta Beauty Rewards aims to build upon its success to foster deeper connections with current members and attract new loyalists through an elevated approach and expanded offerings.

Nicole Bernhardt

Director, Loyalty Program and Experience
Ulta Beauty

Ulta Beauty
Decoding the Secret: How Data + Humans = A Profit Center for the Victoria's Secret & PINK Rewards Program​

The Victoria’s Secret and Pink Rewards program launched in early 2023 with strong enrollment success, exceeding their year 1 enrollment goal by 40%. Sarah and Wendy will take the stage to dive into how consumer research laid a strong foundation, yielding high demand for member enrollment and engagement. To capitalize on the program growth, the brand focuses on the continued evolution of innovative and engaging loyalty experiences that drive member sales and retention. This session will detail how zero-party data capture and technology are enabling Victoria’s Secret to take their program benefits and member experience to the next level through a 360-degree member view. This strategy has VS well-positioned to stay connected to their members and understand them from every angle in a loyalty landscape with rapidly changing consumer expectations. Learn how leveraging technology to capture member data alongside critical analysis and segmentation will help your brand pave the way for long-term loyalty.

Sarah Sylvester

EVP, Head of Brand Marketing
Victoria’s Secret

Wendy Culpepper

Chief Customer Officer
Kobie

Victoria’s Secret
Reimagining interactive loyalty: How Wawa leverages technology to grow existing brand equity

Dena and Jim will discuss how Wawa, the convenience store beloved up and down the East Coast, revamped their loyalty program to create a more personalized, holistic experience focused on driving engagement in-store, at the pump and beyond. This conversation will touch on how the rebuild of their loyalty program centered direct feedback they’d received from members and the ways in which they’re integrating mobile and more traditional channels to create a seamless, enriching Wawa Rewards experience for customers regardless of whether they’re placing a pre-paid mobile order or scanning their Rewards Card in store. Dena and Jim both bring a wealth of experience in loyalty and customer marketing. Prior to Mastercard, Jim led loyalty at CVS Health for nearly a decade. Dena has overseen marketing for Wawa Rewards and the Wawa Mobile App for almost ten years, during which the convenience store has seen incredible growth.

Dena Pizzutti

Senior Manager of Personalization and Optimization
Wawa

Jim Hallock

Vice President, Loyalty & Personalization
Mastercard

WAWA
Blending Heritage with Technology

The Wilson Sporting Goods Company was founded in 1913. Today it is a globally recognized brand and has been at the forefront of sports equipment innovation and collaboration with top athletes and sports organizations across the globe. Wilson has recently completed digital and data transformation initiatives to help continue its expansive growth. In the pursuit of recreating the one store, one manager customer experience across digital platforms and physical stores, Wilson is set to launch a customer segmentation initiative that blends AI with the powerful knowledge that rests with the company’s teams. Wilson leverages technology as a powerful tool to understand and drive the business through the lens of differentiated customer groups. By leveraging powerful AI models, Wilson can amplify its ability to understand customer behavior on a scale that was previously unavailable. This session will cover the beginning of the story of a 100+ year brand and its road to blend human knowledge with technology to amplify the power of data.

Julie Coffman

Vice President, Ecommerce and Digital Marketing
Wilson Sporting Goods

Parinaz Vahabzadeh

Founder/CEO
Blue Boat Data

Wilson Sporting Goods

2024 expert speakers

radical next™: the operating system for the future

We are living during a unique moment in human history – and what’s coming next is radically different. Socio-cultural paradigm shifts, technological advancements, and evolving geopolitics are fundamentally reshaping our societal backbones – or “operating systems.” The convergence of exponential technologies such as artificial intelligence, immersive realities, and quantum computing are accelerating towards “the singularity” and we find ourselves on the cusp of a new era: The Age of Acceleration. This history-defining moment of radical evolution will restructure our societies for the decades to come. So what does this mean for you? Your organization? Your industry? Your entire reality? Embark on a revelatory odyssey with Sam Rad, as she navigates the tides of time, illuminating the legacies of the past, realities of the present, and potentials of the future. Harness the promise of tomorrow with Sam Rad's compelling narratives, actionable strategies, and infectious enthusiasm.With her signature candid delivery, Sam Rad will guide you on a journey of radical and accelerating technological change across society, Illustrating the future possibilities and inspiring you to envision and embrace the radical next future with optimism and curiosity, as well as Equip you with actionable insights to enact radical evolution in your organization.

Scroll for more

get big things done: the power of connectional intelligence

We live in a world of endless meetings, emails, and constant cross-team dysfunction, duplication and delays. Our collaboration skills aren’t always working to unlock better value in our business. As radical a concept as Emotional Intelligence was in the 90s, Connectional Intelligence is turning people into superconnectors who accelerate innovation, break down silos and foster breakthrough bottom line impact by harnessing the power of networks.Learning Outcomes from this session include successful tactics to address communication overload and foster authentic, innovation-driving relationships; discovering tools to break down silos and keep teams aligned, accountable, and motivated both in-person and online; as well as gaining specific actions to foster loyalty, respect, collaboration, and innovation.

Scroll for more

The Power of Choice

In today's fast-paced world, professionals frequently find themselves operating on autopilot, particularly when it comes to choices that can have a profound impact on relationships with customers and peers. Truly successful organizations are those that empower their employees to make deliberate and considerate choices in all aspects of their daily operations. With hundreds of decisions needing to be made every day, how do companies help their employees make the right decisions? Join Sylvie for a mind-bending journey to understand how the power of choice can be harnessed to create truly transformative experiences.

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past brand presentations

Adore me
GAELLE OUGGOURNI & NICOLAS CAPUONO
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Bath and Body Works
JAMIE SOHOSKY & SEAN CLAESSEN
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Build-A-Bear
ED POPPE & SISI BELTRAN
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Canadian Tire
GREG SHELLY & SEAN CARRIGAN
View Presentation
Claire’s
MELISSA DURHAM ISAACS
View Presentation
Free People
ERIN MALONE & PAM ERLICHMAN
View Presentation
GNC
JENNA O’CONNOR & ALLISON BENTLEY
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Kiehl’s
ALYSSA CALLAHAN, HUNG MA, PATRICIA COLARD
View Presentation
Life Time Athletic Clubs
LYNDSIE ADAMS & JAMES NELSON
View Presentation
London Drugs
YVONNE ANYON & WENDY CULPEPPER
View Presentation
Majid-AI-Futtaim
KASHMIRA MOTIWALLA & JAMES MULRONEY
View Presentation
McDonald’s
DEANNA HERNANDEZ & MELISSA BERGER
View Presentation
NASCAR
DONALD BAAL, JENN MCMILLEN & NED SHUGRUE
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NBA
HOPE TANNENBAUM
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Nike
EMILY TEELE & KATE DOYLE
View Presentation
Ollie's Bargain Outlet
Tom Kuypers
View Presentation
Pep Boys
CHRIS EBEL & MELISSA TATORIS
View Presentation
Sonesta
ROBIN RUTTLE & TOM MADDEN
View Presentation
Staples
LAURA DEPAOLI & TARA BRYANT
View Presentation
Valvoline
JAKE LESTAN & BARNUM BENNETT
View Presentation
Walgreens
MATT MARAKOVITZ
View Presentation
adidas
CLAUDIO CORTI & THOMAS KIRK
View Presentation
AMC
CARRIE TROTTER & WENDY CULPEPPER
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ASICS
JENNIFER HOTH & PAMELA ERLICHMAN
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Academy Sports + Outdoors
F. LAWRENCE LOBPRIES & STEVE DRIVER
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Albertsons
SANKETT DESHPANDE & CAIT GORGES
View Presentation
Athleta
STEPHANIE WEI & TAMMY LEVI
View Presentation
Barry's
JENNA HAUCA & CHAD HOCK
View Presentation
Best Buy
MARCUS HILL & PAMELA POLLART
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Brinks Home
VERONICA MOTURI & GEORGE KHACHATRYAN
View Presentation
Christy Sports
ZACHARY BURGESON & SCOTT MCNABB
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ExxonMobil
YAN COTE & JERRY FILIPIAK
View Presentation
McDonald's
ALLEGRA KRISHNAN & SEAN CLAESSEN
View Presentation
Paper Source
ISABELLE DARBY & EMILY WATSON
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PepsiCo
MICHAEL CLEAVINGER
View Presentation
Reckitt
KALINA DENG & DEREK WATKINS
View Presentation
Rexall
BRIAN MORRISON & JEN HICKLING
View Presentation
Rite Aid
ANDRE PERSAUD
View Presentation
Shell
EBRU AK & BOBBY SPENCE
View Presentation
Shipt
HAILEY GABRIEL & MELISSA METHENY
View Presentation
Sleep Number
LISA ERICKSON, JESSICA SMITH & COURTNEY SCHACK
View Presentation
TGI Fridays
LINDSAY EICHTEN & SILVIA FLORES
View Presentation
Tapestry
ROSHAN VARMA & DAN MILGROM
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The North Face
ERICA HOOD & MELISSA PRESBY
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Ulta Beauty
KELLY MAHONEY & LISA BASCH
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e.l.f. Cosmetics
BRIGITTE BARRON & EMILY RUDIN
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CB2
PHILLIP CRUIKSHANK & EMILY WATSON
View Presentation
Chipotle
JASON SCOGGINS & JENN MCMILLEN
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Harry Rosen
DARREN THOMPSON & XAVIER TORRES
View Presentation
Lands’ End
SARAH RASMUSEN & MELISSA METHENY
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Michaels Stores
SACHIN SCHROFF & PAULO CLAUSSEN
View Presentation
Nike
CLARA PEDIGO
View Presentation
Panel: Walgreens, Kasasa Financial Services, and Rise Interactive
KATIE VOGT, ALYSON DANIEL, AND LARRY FISHER
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Sally Beauty
GABRIEL TRUJILLO & ASHLEY LIVELY
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Scientific Games
LORI SZYMANSKI & PINI YAKUEL
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Wyndham Hotels & Resorts
SARAH PANNACCIULLI & GUY CIERZAN
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Anastasia Beverly Hills
VIVIAN WENG & DENA KAYE-PHILLIPS
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CB2
PHILLIP CRUIKSHANK & DENA KAYE-PHILLIPS
View Presentation
DSW
MELISSA DURHAM
View Presentation
Lands’ End
SARAH RASMUSEN & MICHELE FITZPATRICK
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Lego
JASON WHITING & EMILY RUDIN
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McDonald's Corporation
MAYANK PATEL
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MyMove
KEN PECCA
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Paper Source
ELIZABETH OWENS & YOAV SUSZ
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Rexall Pharmacy Group
CAROLYN HYNDS & MIKE HUGHES
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Southwest
JONATHAN CLARKSON
View Presentation
Stop & Shop
ROBIN RUTTLE
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ULTA Beauty
KELLY MAHONEY
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VF Corporation
IAN DEWAR
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Visionworks
SEAN BRECKENRIDGE
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Ahold Delhaize
BOB ANDERSON
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Best Buy
SUSAN FLETCHER
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Chico’s
ELPIDA ORMANIDOU
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DSW / Soles4Souls
BUDDY TEASTER & JULIE ROY
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Disney
KERRIE ADAMS
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Express
KATE JUNG
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Foot Locker
HOPE TANNENBAUM
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Google / Best Buy
DAN TAYLOR & KERRY CHILDE
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Jack In The Box
SHANNON MURPHY
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Lands’ End
DAN ROSENTHAL
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Lane Bryant
ERIC GOHS
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Lovesac
SUE BECKETT
View Presentation
Sephora
ALLEGRA STANLEY
View Presentation
Shiseido
WELINGTON FONSECA & ERNAN ROMAN
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Sweaty Betty
EMMA RUSHE
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Valvoline
ROB STRAVITZ
View Presentation
Vans Family
FRANK NEUMANN
View Presentation
Vera Bradley
DAREN HULL
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Williams-Sonoma
AARON GLICK
View Presentation
DSW
JULIE ROY
View Presentation
Express
KATE O’SHAUGHNESSY JUNG & TONY ZUBEK
View Presentation
Glossier
JESSICA WHITE
View Presentation
Hilton Worldwide
DANELLE WILLIAMS & JON WARDMAN
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Hudson’s Bay Netherlands
GEERT CROOIJMANS
View Presentation
Lowe’s Home Improvement
RUTH CROWLEY
View Presentation
Luxottica
TIZIANO CEMBALI
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Neiman Marcus
SCOTT EMMONS
View Presentation
Petco, ULTA & Walgreens
KELLI BERKOWITZ, DEBRA COOMER & MARK SCIORTINO
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Shoe Carnival
KENT ZIMMERMAN
View Presentation
Sleep Number
LISA ERICKSON
View Presentation
Southwest Airlines
JONATHAN CLARKSON
View Presentation
Starbucks
SHAWN SWEENEY
View Presentation
Tillys
JON KUBO
View Presentation
WE
MARC KIELBURGER
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Wayfair
SUNANDA PARTHASARATHY, PHD
View Presentation
Wolverine Worldwide
RACHEL WALDSTEIN & DANIELLE LEVEILLE
View Presentation

past expert presenters

AFDHEL AZIZ
Best-selling Author. Visionary Founder. Inspiring Keynote Speaker
JONAH BERGER
Consumer Behavior Expert
RISHA GRANT
Diversity and Inclusion Expert
JENN LIM
CEO and CHO of Delivering Happiness, Bestselling Author
MARK SCHULMAN
Senior Vice President, Marketing
NEIL HOYNE
Chief Measurement Strategist at Google
NICHOL BRADFORD
Founder, CEO, and Transformative Technology Pioneer