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CEO and CHO of Delivering Happiness, Bestselling Author
Founder, CEO, and Transformative Technology Pioneer
Chief Measurement Strategist at Google
Celebrity Drummer & Rockstar Keynote
Futurist, Global Strategist, Best-Selling Author
CEO of The Lionesque Group, Retail Refined Podcast Host and Author of The Pop-Up Paradigm
Former White House Senior Economic Advisor, Global Economy Expert and Author
Vice President / Principal Analyst, Digital Business Strategy - Forrester
CEO and CHO of Delivering Happiness, Bestselling Author
Founder, CEO, and Transformative Technology Pioneer
Chief Measurement Strategist at Google
Celebrity Drummer & Rockstar Keynote
Futurist, Global Strategist, Best-Selling Author
CEO of The Lionesque Group, Retail Refined Podcast Host and Author of The Pop-Up Paradigm
Former White House Senior Economic Advisor, Global Economy Expert and Author
Vice President / Principal Analyst, Digital Business Strategy - Forrester
CEO and CHO of Delivering Happiness, Bestselling Author
Founder, CEO, and Transformative Technology Pioneer
Chief Measurement Strategist at Google
Celebrity Drummer & Rockstar Keynote
Ever wonder why do some things catch on? Why people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content.
Companies need to know how to get diverse customers to buy their products and services. Why? Because of business sustainability, competitive advantage, a constantly changing economy and trillions in buying power. During this session, D&I Speaker Risha Grant will share with attendees the keys to effectively engage various diverse groups and provide them with tips to increase their bottom line. Biases are always working against you in business. During this session, Risha will teach the audience to examine their own decision-making processes and identify ways to minimize biases in order to attract diverse markets and increase sales. With a majority of diverse communities holding $14 trillion in disposable income, Risha makes the case for how profitability and diversity can coexist. This session will review the benefits of marketing to diverse communities in order to attract them to your Brand’s products and services. Attendees will leave this keynote understanding how unconscious bias keeps marketers from reaching diverse customers; how to reach diverse consumers through unconventional methods; More about diverse consumers and what resonates with them; and the buying power of diverse groups.
At every defining moment in the consumer life cycle, there are opportunities to create a strong positive (or negative) brand experience, and those moments start with the employee. When we create a triple win—people are supported as individuals, teams/customers are supported, and businesses are more successful.
In this session, Jenn shares how as leaders, we can adapt to change, be profitable and purposeful, support all people and our stakeholders (spoiler alert…it starts with your greenhouse first). When we nurture our greenhouse, we can then nurture others and create a ripple effect that positively impacts our whole ecosystem of people. Starting with the employee means embracing with purpose and values the entire life cycle of humans, not just the time they spend on the clock. She’ll share real-world examples of organizations applying these greenhouse elements which led to happier customers, more brand loyalty, and more profitable, impactful businesses. The bottom line is when values, purpose, and behaviors align a positive ripple of impact flows from the individual to team and company to customers, partners, vendors, and even the society and planet.
The marketing approach of most businesses is short-sighted—focusing too heavily on the point-of-purchase, and trying too hard to understand what everyone likes, rather than identifying and serving their best customers. But success doesn’t come from trying to appeal to everyone; in fact, 80% of revenue comes from cultivating 20% of the customer base. When it comes to driving profitable growth in the long-term, customer lifetime value can no longer be ignored. In his debut book Converted, Neil Hoyne asks: what if you establish your business around long-term relationships with customers, using data to understand who the best customers are and what they want to buy, and then building around them? This accompanying talk shows you how to do just that, starting by shifting away from a transactional mindset to a relationship-based one. With a new mindset, you can begin to gather, interpret, and use data to grow the bottom line in a different way, says Hoyne. Clear, non-technical, and filled with sharp insights gleaned from Hoyne’s decades of work in the field, this presentation is for anyone looking for a growth strategy that will propel their business forward with unambiguous results.
When we think about our minds, our emotions and our ability to connect with one another, we don’t typically think about technology. But we should. The future of the human mind is in fact an exponential technology story. Nichol Bradford is fascinated by human potential and technology. In this talk, she lays out how we can successfully navigate the future of work and society with our humanity intact. By harnessing technology to assist us in putting out the fires of the human mind, getting the skills in place for social and emotional health, and unlocking the bonus levels of human cognition, she shares with audiences how we can successfully usher in an unprecedented era of human and business growth.
Mark will take you on a musical, passionate and revelatory journey through his experiences working with some of the greatest musical artists of all time. He demonstrates how the attitudes of the Rockstars will give you insights on how to evolve your understanding and implementation of peak performance and joy! When people say that ‘attitude is everything’ they are completely accurate when it comes to personal power, productivity and happiness. The ability to control or determine your attitude is the precursor to manifesting your desired outcomes. Rockstars are known for having ‘attitude.’ You will learn to shift your attitude to change your behavior right on the spot. The consequence of this may be immediately noticeable or noticeable over time. What is profound is that these shifts will truly alter the outcomes and events in your life…and you are the one who is responsible! Through Hacking The Rockstar Attitude, Mark will give you the tools to literally change your relationships, improve your business and increase the happy moments you experience in your life.