The marketing approach of most businesses is short-sighted—focusing too heavily on the point-of-purchase, and trying too hard to understand what everyone likes, rather than identifying and serving their best customers. But success doesn’t come from trying to appeal to everyone; in fact, 80% of revenue comes from cultivating 20% of the customer base. When it comes to driving profitable growth in the long-term, customer lifetime value can no longer be ignored. In his debut book Converted, Neil Hoyne asks: what if you establish your business around long-term relationships with customers, using data to understand who the best customers are and what they want to buy, and then building around them? This accompanying talk shows you how to do just that, starting by shifting away from a transactional mindset to a relationship-based one. With a new mindset, you can begin to gather, interpret, and use data to grow the bottom line in a different way, says Hoyne. Clear, non-technical, and filled with sharp insights gleaned from Hoyne’s decades of work in the field, this presentation is for anyone looking for a growth strategy that will propel their business forward with unambiguous results.

When we think about our minds, our emotions and our ability to connect with one another, we don’t typically think about technology. But we should. The future of the human mind is in fact an exponential technology story. Nichol Bradford is fascinated by human potential and technology.  In this talk, she lays out how we can successfully navigate the future of work and society with our humanity intact. By harnessing technology to assist us in putting out the fires of the human mind, getting the skills in place for social and emotional health, and unlocking the bonus levels of human cognition, she shares with audiences how we can successfully usher in an unprecedented era of human and business growth.

Mark will take you on a musical, passionate and revelatory journey through his experiences working with some of the greatest musical artists of all time. He demonstrates how the attitudes of the Rockstars will give you insights on how to evolve your understanding and implementation of peak performance and joy! When people say that ‘attitude is everything’ they are completely accurate when it comes to personal power, productivity and happiness. The ability to control or determine your attitude is the precursor to manifesting your desired outcomes. Rockstars are known for having ‘attitude.’ You will learn to shift your attitude to change your behavior right on the spot. The consequence of this may be immediately noticeable or noticeable over time. What is profound is that these shifts will truly alter the outcomes and events in your life…and you are the one who is responsible! Through Hacking The Rockstar Attitude, Mark will give you the tools to literally change your relationships, improve your business and increase the happy moments you experience in your life.