PAST brand PRESENTATIONS

Presentations Approved For Viewing Are Clickable!

AMC

CARRIE TROTTER & WENDY CULPEPPER

ASICS

JENNIFER HOTH & PAMELA ERLICHMAN

View Presentation

Academy Sports + Outdoors

F. LAWRENCE LOBPRIES & STEVE DRIVER

Albertsons

SANKETT DESHPANDE & CAIT GORGES

Athleta

STEPHANIE WEI & TAMMY LEVI

View Presentation

Barry's

JENNA HAUCA & CHAD HOCK

View Presentation

Best Buy

MARCUS HILL & PAMELA POLLART

Brinks Home

VERONICA MOTURI & GEORGE KHACHATRYAN

View Presentation

Christy Sports

ZACHARY BURGESON & SCOTT MCNABB

View Presentation

ExxonMobil

YAN COTE & JERRY FILIPIAK

McDonald's

ALLEGRA KRISHNAN & SEAN CLAESSEN

Paper Source

ISABELLE DARBY & EMILY WATSON

View Presentation

PepsiCo

MICHAEL CLEAVINGER

View Presentation

Reckitt

KALINA DENG & DEREK WATKINS

Rexall

BRIAN MORRISON & JEN HICKLING

View Presentation

Rite Aid

ANDRE PERSAUD

Shell

EBRU AK & BOBBY SPENCE

Shipt

HAILEY GABRIEL & MELISSA METHENY

View Presentation

Sleep Number

LISA ERICKSON, JESSICA SMITH & COURTNEY SCHACK

TGI Fridays

LINDSAY EICHTEN & SILVIA FLORES

View Presentation

Tapestry

ROSHAN VARMA & DAN MILGROM

The North Face

ERICA HOOD & MELISSA PRESBY

View Presentation

Ulta Beauty

KELLY MAHONEY & LISA BASCH

View Presentation

e.l.f. Cosmetics

BRIGITTE BARRON & EMILY RUDIN

CB2

PHILLIP CRUIKSHANK & EMILY WATSON

View Presentation

Chipotle

JASON SCOGGINS & JENN MCMILLEN

Harry Rosen

DARREN THOMPSON & XAVIER TORRES

View Presentation

Lands’ End

SARAH RASMUSEN & MELISSA METHENY

View Presentation

Michaels Stores

SACHIN SCHROFF & PAULO CLAUSSEN

Nike

CLARA PEDIGO

Sally Beauty

GABRIEL TRUJILLO & ASHLEY LIVELY

View Presentation

Scientific Games

LORI SZYMANSKI & PINI YAKUEL

Wyndham Hotels & Resorts

SARAH PANNACCIULLI & GUY CIERZAN

View Presentation

Anastasia Beverly Hills

VIVIAN WENG & DENA KAYE-PHILLIPS

CB2

PHILLIP CRUIKSHANK & DENA KAYE-PHILLIPS

View Presentation

DSW

MELISSA DURHAM

View Presentation

Lands’ End

SARAH RASMUSEN & MICHELE FITZPATRICK

View Presentation

Lego

JASON WHITING & EMILY RUDIN

Paper Source

ELIZABETH OWENS & YOAV SUSZ

View Presentation

Rexall Pharmacy Group

CAROLYN HYNDS & MIKE HUGHES

VIEW PRESENTATION

Southwest

JONATHAN CLARKSON

ULTA Beauty

KELLY MAHONEY

Visionworks

SEAN BRECKENRIDGE

Best Buy

SUSAN FLETCHER

Chico’s

ELPIDA ORMANIDOU

DSW / Soles4Souls

BUDDY TEASTER & JULIE ROY

View Presentation

Disney

KERRIE ADAMS

Foot Locker

HOPE TANNENBAUM

Google / Best Buy

DAN TAYLOR & KERRY CHILDE

Lane Bryant

ERIC GOHS

Shiseido

WELINGTON FONSECA & ERNAN ROMAN

View Presentation

Sweaty Betty

EMMA RUSHE

Valvoline

ROB STRAVITZ

DSW

JULIE ROY

Express

KATE O’SHAUGHNESSY JUNG & TONY ZUBEK

View Presentation

Glossier

JESSICA WHITE

Hilton Worldwide

DANELLE WILLIAMS & JON WARDMAN

View Presentation

Neiman Marcus

SCOTT EMMONS

Petco, ULTA & Walgreens

KELLI BERKOWITZ, DEBRA COOMER & MARK SCIORTINO

Sleep Number

LISA ERICKSON

Starbucks

SHAWN SWEENEY

WE

MARC KIELBURGER

Wayfair

SUNANDA PARTHASARATHY, PHD

Wolverine Worldwide

RACHEL WALDSTEIN & DANIELLE LEVEILLE

ALDO Group

SANDRA MARTINEAU, BRUCE TODD LEE & TOMAS DIAZ

View Presentation

Abercrombie & Fitch

AMY NELSON & MELISSA FRUEND

Boscov's

TONI MILLER & NICK WHITE

View Presentation

Costco Wholesale

MARK DERGARABEDIAN & CONNIE HILL

Freshly

NATE CHAMPION & PINI YAKUEL

View Presentation

Giant Eagle

MATT LACHUT & SEAN CLAESSEN

JCPenney

SHERINA SMITH & KELLI NESSETH

View Presentation

Lucky Brand Jeans

TIMOTHY MACK

Monro

TOM TRACY, DR. ERIC NYBERG & PATRICK TRIPP

View Presentation

PLAE

JONATHAN SPIER

Pier 1 Imports

SUSAN RODGERS & MARY STAPLES

View Presentation

Sephora

AMY CARR & RIO LONGACRE

Steve Madden

MARK FRIEDMAN & JARED BLANK

View Presentation

True Value

SUE SMOLENSKI & JERRY FILIPIAK

View Presentation

UGG

JIM DAVIS & ZACH WOITH

Walgreens

LISA MATHISON

maurices

ALI WING & ERIC BIBELNIEKS

Past EXPERT SPEAKERS

JENN LIM

CEO and CHO of Delivering Happiness, Bestselling Author

NICHOL BRADFORD

Founder, CEO, and Transformative Technology Pioneer

NEIL HOYNE

Chief Measurement Strategist at Google

MARK SCHULMAN

Celebrity Drummer & Rockstar Keynote

MIKE WALSH

Futurist, Global Strategist, Best-Selling Author

MELISSA GONZALEZ

CEO of The Lionesque Group, Retail Refined Podcast Host and Author of The Pop-Up Paradigm

TODD BUCHHOLZ

Former White House Senior Economic Advisor, Global Economy Expert and Author

BRENDAN WITCHER

Vice President / Principal Analyst, Digital Business Strategy - Forrester

JENN LIM

CEO and CHO of Delivering Happiness, Bestselling Author

NICHOL BRADFORD

Founder, CEO, and Transformative Technology Pioneer

NEIL HOYNE

Chief Measurement Strategist at Google

MARK SCHULMAN

Celebrity Drummer & Rockstar Keynote

MIKE WALSH

Futurist, Global Strategist, Best-Selling Author

MELISSA GONZALEZ

CEO of The Lionesque Group, Retail Refined Podcast Host and Author of The Pop-Up Paradigm

TODD BUCHHOLZ

Former White House Senior Economic Advisor, Global Economy Expert and Author

BRENDAN WITCHER

Vice President / Principal Analyst, Digital Business Strategy - Forrester

JENN LIM

CEO and CHO of Delivering Happiness, Bestselling Author

NICHOL BRADFORD

Founder, CEO, and Transformative Technology Pioneer

NEIL HOYNE

Chief Measurement Strategist at Google

MARK SCHULMAN

Celebrity Drummer & Rockstar Keynote

The Beauty of Personal and Emotional Guest Connections
The largest U.S distributor of beauty products is also in the business of building beautiful, lasting guest relationships. Simply put, Ulta Beauty knows its customers. Through personalization that builds emotional connections to the use of data to design seamless customer experiences, Ulta Beauty is setting the bar for what shoppers look for and expect from their favorite brands. An omnichannel retail leader, Ulta Beauty has evolved alongside customers, finding ways to message and engage its guests through authentic, tailored touchpoints. Join Kelly and Lisa as they discuss the importance of creating best-in-class experiences across channels to keep guests coming back and why it's such a beautiful thing.
Ulta Beauty

KELLY MAHONEY

Vice President Customer Marketing
Ulta Beauty

LISA BASCH

General Manager, Client Partnerships
Alliance Data
Being the Ultimate Host at a Global Scale
With over 850 restaurants in more than 55 countries, join Lindsay as she shows us how Fridays shares their social experience with guests all over the world. Making every day feel like a Friday wouldn't be possible without creating a place where friends feel free to get together. Customer expectations are higher than they've ever been and the service industry is stretched thinner than ever. How does service + technology earn the right to loyalty from customers? During this session, you will find out.
TGIF

LINDSAY EICHTEN

Sr. Director of Global Marketing
TGI Fridays

SILVIA FLORES

Senior Director of Marketing
TGI Fridays
Activating First Party Data to Drive Loyalty Initiatives
Hear from Tapestry on the recent results they've seen from using first party data to gain insights that drive loyalty and increase customer retention. Overcoming technological hurdles to organize and activate new customer information can feel overwhelming. With proper analysis of customer data, you can augment efforts significantly by identifying potential new customers and marketing to them with personalized messaging and experiences. First party data can provide incremental value and with each new loyal customer, you gain insights that improve the customer journey. In this discussion with you'll find out how data insights increase the overall value of personalized initiatives with increased ROI.
Tapestry

ROSHAN VARMA

Vice President of Digital
Tapesty

DAN MILGROM

Chief Customer Officer
Amperity
How Targeted Direct Mail Drives Conversions
Sleep Number, the leader in sleep health, science, and smart bed innovation, has found a way to stand out in the highly competitive mattress industry. When it comes to acquiring new customers and driving in-store traffic they are finding incremental success in direct mail retargeting. Learn how Sleep Number is leveraging this new marketing channel that bridges the gap between online and offline by identifying, reaching, and converting website visitors via direct mail postcards to drive results marketers have only been able to dream of until now.
Sleep Number

LISA ERICKSON

Senior Director of CRM & Loyalty
Sleep Number

JESSICA SMITH

Sr. Marketing Data Analyst
Sleep Number
Will Your Data And Ai Blow Up Your Strategies?
AI is your rocket fuel but your data will determine how far you can go or if you're going to blow up. As we have more access to data and AI resources we need to take a step back and look at your data strategy to make sure you're able to get to where you're going. I'll be sharing some examples of how we're doing this within PepsiCo from improving internal data, data strategies, to incorporating data from partners, and ultimately using AI and ML to deliver explainable and actionable insights.
Pepsi Co

MICHAEL CLEAVINGER

Global Commercial Data Science Lead
Pepsi

Discovering Customer Intelligence to Power The Customer Experience
Over the past two years, 80 to 90% of consumers are increasingly shopping online and leveraging convenient fulfillment options. This shift has made room for alternative shopping and delivery methods. The shift has resulted in changing a lot of plans. But one thing is clear: there has never been a better time to know more about your customers. In this session, Hailey will discuss the importance of curating customer intelligence to designing and delivering a differentiating CX, and sparking real connections with customers, in order to build brand loyalty. In this session, you will hear firsthand about Shipt's customer intelligence journey and the importance of enhancing their first party data to power their CX and delight the customer. Key Take Aways include what's changed in the buyer journey and the path to purchase; why customer intelligence is the key to winning amidst the changes; and how Shipt is leveraging customer intelligence to build loyalty and brand love.
Shipt

HAILEY GABRIEL

Chief of Staff
Shipt

Revitalizing the Retail and Digital Consumer Experience
Learn how Rite Aid has focused on reinventing the in-store experience and digital experience to win with a new target consumer: Jenny. With traditional medicines and alternative remedies, Jenny can engage with the brand in multiple modalities in her wellness journey. Plus, hear an update on the Rite Aid loyalty launch.
Rite Aid

ANDRE PERSAUD

Chief Retail Officer
RiteAid

From Fueling Loyalty to Being Loyal to Customers
10 years ago, Shell had two very simple goals provide more value to customers and deliver more value to wholesale partners through customer loyalty. Fueling loyalty meant providing fuel savings in reward for members dedication to Shell and grocery partners. Over the decade that followed, as customer expectations grew and competition expanded, Shell evolved the program to build stronger relationships with customers. From adding partners and features that make engagement with the program easier and more rewarding, to more sophisticated CRM programs and strategies, today's program now serves over 25 million members with a variety of needs and expectations. Hear more about how this program has evolved from fueling loyalty, to being loyal.
Shell

EBRU AK

US CRM Program Manager
Shell

BOBBY SPENCE

VP of Fuel Rewards
PDI
The Best Prescription for Driving Personalization and Engagement in Health & Wellness
Nearly 2 years ago, Rexall transitioned their loyalty strategy from participation in a national coalition to operating their own program Be Well. This launch saw the beginning of Rexalls new frontier, as they had participated in the national coalition for more than 20 years. Be Well was launched in the first wave of the pandemic. Despite the change in the shopper market since the pandemic began, Be Well has achieved fantastic results to date in support of their goals of providing engaging and rewarding health and wellness focused solutions, increasing access to quality healthcare and products, and providing exceptional service and care to various communities across Canada. Be Well is also an award-winning program, recognized by their peers in both loyalty and marketing communities.
Rexall

BRIAN MORRISON

Director, Loyalty & CRM
Rexall Pharmacy Group

JEN HICKLING

Vice President, Pre-Sales Consulting
Exchange Solutions
Engagement Transformation for increased Global ROI
According to a 2021 HBR study, only 15% of marketers have a 360-degree view of customer data and the organizational structure to make use of those insights. Learn how global CPG giant Reckitt is transforming its approach to customer-centric engagement and loyalty, at a global and local level, to drive customer acquisition, conversion, and retention. The presentation will cover Reckitt's approach to loyalty by creating a 360-degree view of consumers, unlocking value for transformed customer engagement, and aligning the right marketing technology with organizational structure to achieve global scale with local relevance.
Reckitt

KALINA DENG

Global Product Manager, Digital Consumer Engagement
Reckitt

KYLE FLORO

VP, Sales & Business Development
Snipp Interactive
MyMcDonald's Rewards: On the Way to Being the World's Largest, Fastest Growing Loyalty Program
Join Allegra and Sean as they walk attendees through the iterative nature of modern Loyalty and the journey to design, build, and rapidly grow more rewarding experiences around the world. In this session, you will learn about McDonald's approach to creating the globe's fastest growing program one that is built for global scale with local relevance consistently rewarding fans while building brand loyalty. In an industry where customers expect speed, convenience, and connection-- learn how McDonald's provides seamless and memorable experiences, creates personalized connections, and considers each customer a McDonald's regular in the making. Plus, find out how McDonald's brings the excitement and pride of Loyalty to life across the system from HQ to crew and franchisees in McDonald's restaurants.
McDonald's

ALLEGRA KRISHNAN

Chief Loyalty & Engagement Officer
McDonald's

SEAN CLAESSEN

Chief Strategy Officer
Bond
Exploring New Terrain with an Innovative Loyalty Program
The North Face, known the world over for their puffy jackets and commitment to outdoor exploration, recently redesigned, rebranded, and relaunched its XPLR Pass loyalty program. While the brand already has a passionate customer base from the streets to mountain passes and college campuses, TNF wanted to build on a strong loyalty program foundation and set out to deliver innovative moments, rewards and experiences that turned loyal customers into brand fanatics. The reimagined program was recently named to Newsweek's 2022 America's Best Loyalty Programs list. In this session, hear from Erica and Melissa as they share how TNF leveraged customer research and insights to inform a renewed loyalty vision for the brand; why a member-centered design approach, coupled with research and insights, is critical to TNF's innovative program design; and proven ways marketers can align their aspirations for brand and team with the realities of their business.
The North Face

ERICA HOOD

Director, Global Loyalty
The North Face

MELISSA PRESBY

Marketing Strategy Director, Retail Practice
Concentrix Catalyst
How Paper Source Uses SMS to Reach Hybrid Shoppers and Deliver Personalized Experiences
With over 130 locations across the U.S. and a thriving e-commerce site, consumers can shop Paper Source's exclusive selection of stationery, gifts, and crafts from anywhere. The brand specializes in adding a personal touch to life's moments and they approach reaching and engaging their audience in the same way. This session will explore how Paper Source uses SMS to learn more about what their customers want, plus how they use those first-party insights to deliver more personalized shopping experiences.
Paper Source

ISABELLE DARBY

Director of Marketing
Paper Source

EMILY WATSON

Director of Client Strategy
Attentive
Emotional engagement in the digital world: An ecosystem-powered, integrated lifestyle loyalty proposition, as the foundation for a digital, data-led enterprise.
Learn how enabling transformation of loyalty programs into ecosystem-centric, connected, lifestyle initiatives creates a foundation for a digital, data-led, enterprises. Majid Al Futtaim, a leading regional conglomerate, operates a vast ecosystem consisting of shopping malls, fashion and home brands, cinema, entertainment, hospitality and real estate across Middle East, Africa and Asia. In 2019 they launched Share, an integrated lifestyle loyalty program that seamlessly connects Majid Al Futtaims vast ecosystem and delivers real value to members everyday lives through an experience-led proposition centered around togetherness. Built on Majid Al Futtaims vision of creating great moments for everyone, everyday SHARE is inherently social, shareable, and experience-led and focuses on driving real loyalty and not just deal loyalty.
Majid Al Fattaim

KASHMIRA MOTIWALLA

Group Head of Loyalty
Majid-Al-Futtaim

SHYAM SHAH

CEO
Loyalty Juggernaut
The Value Exchange: Decoding Consumer Data to Delight
ExxonMobil discusses how consumer behavior has evolved as a result of the COVID-19 pandemic, and the ways in which it's applying data to provide rewards and offers that targeted consumers appreciate, like discounts on convenience store snacks. Through a 360 degree approach that is centered on loyalty and powered by data and insights, ExxonMobil strives to provide the best experience to its consumers. Attendees will walk through an Exxon Mobil Rewards+ member's lifecycle to uncover how the brand puts those insights into action to deliver the right offers at the right time to the right consumer. Understand how ExxonMobil's agile approach to consumer insights has allowed the brand to adopt new strategies and experiences at the pump and beyond.
Exxon Mobil

YAN COTE

US Consumer Marketing Director
ExxonMobil

JERRY FILIPIAK

CEO
Comarch
Christy Sport�s Key to Success: Peak Time Planning and Prioritization
Black Friday has always been about incentivizing holiday shopping with FOMO. During the busiest shopping day of the year, which kicks off the holiday shopping peak season, consumers are prone to engage with different brands, make more purchases, and spend more money. Optimove research shows that existing customers number of items per order is more than 20% higher than the average. Existing customers not only buy more during peak times, but they also tend to exhibit greater loyalty to the brand. Christy Sports, a leader in skis, ski boots, snowboards, and bindings knows all too well the importance of a properly planned peak season, which for Christy Sports spans beyond retailers traditional Black Friday/Cyber Monday and into the winter season. In this session, Zachary Burgeson, Director Performance Marketing, Christy Sports alongside Scott McNabb, Optimove's VP Revenue, will share the business's ultimate journey through peak times.
Christy Sports

ZACHARY BURGESON

Director Performance Marketing
Christy Sports

SCOTT MCNABB

VP Revenue
Optimove
The Ultimate Loyalty Glow Up - e.l.f. Cosmetics levels-up their loyalty program to truly highlight their most valuable customers
e.l.f. Cosmetics has always understood the value of their most loyal consumers and grown their brand to truly reflect the lifestyles of those consumers. But, as their business and reach expanded, they recognized missed opportunities to interact with their consumer at meaningful beauty moments. Join e.l.f.'s Director of CRM and Growth, Brigitte Barron, as she discusses the process of how e.l.f. Cosmetics identified the need, devised the strategy, and chose the right vendor for their best-in-breed, omni-channel loyalty program.
E.L.F

BRIGITTE BARRON

Director, Global CRM & Customer Growth
e.l.f. Cosmetics

MIKE CLEAR

VP, Loyalty Solutions
Oracle Crowdtwist
Data is the new currency of the future
Best Buy

MARCUS HILL

Sr. Mgr., Customer Insights Unit, Best Buy
Best Buy

Achieving 1:1 Personalization with Self-Learning AI
Customer retention and churn reduction are high priorities, so how are you optimizing your lifecycle campaigns to keep customers happy and engaged? Join this session to learn how a leading home security and alarm monitoring company, Brinks Home, uses cutting-edge AI technology to automate and accelerate experimentation for their subscription renewal campaign. Participants will find out how Brinks Home is using first-party data to improve Customer Lifetime Value (CLV) and bottom-line profitability by replacing A/B testing with self-learning AI.
Brink's Home

VERONICA MOTURI

Vice President, Customer Retention
Brinks Home

GEORGE KHACHATRYAN

CEO & Co-Founder, Offerfit
OfferFit
Going Digital and Redesigning Loyalty for the Cross-Channel Consumer
How does a brand build around its signature in-studio experience and innovate for a digital environment while maintaining the same sense of community? Barry's, the original high-intensity interval training workout and cult boutique fitness studio, made a name for itself in 1998 by creating a signature, high-energy, in-person group fitness experience coupled with its Fuel Bar and Shop amenities. In 2021, the brand launched Barry's X, its first-ever digital fitness platform, followed by The Academy, a first-of-its-kind loyalty program designed to recognize, reward, and engage the Barry's community wherever they are. Learn how Barry's leveraged innovation and personalization to create a unique hybrid platform that continues to meet and reward the evolving needs of its loyal community.
Barry's

JENNA HAUCA

Senior Vice President, Digital & Marketing
Barry's

CHAD HOCK

Vice President, Loyalty Solutions, North America
Mastercard
Fun for All: how Academy Sports + Outdoors unlocks growth by focusing on its customers. 3
How do you institute a customer-centric organization? It starts by understanding the customer! Academy Sports + Outdoors is on a transformational journey to integrate data, insights, and actions to deliver more personalized, more profitable customer engagement. In this session, we’ll share the Academy story and our key learnings for building a customer-centric organization.
Academy Sports + Outdoor

F. LAWRENCE LOBPRIES

Senior Vice President, Marketing
Academy Sports + Outdoors

STEVE DRIVER

Sr. Director Strategy, Insights, and Analytics
Academy Sports + Outdoors
Harnessing Shopper Empathy to Build Loyalty
Athleta, like many great brands, works tirelessly to make meaningful connections with consumers. To accomplish that, they are focused on making a transition from high-quality athletic and athleisure apparel to a performance lifestyle brand with a mission of empowering a community of active women and girls. This case study is all about real consumer empathy. It explores how Athleta is making authentic connections by acknowledging that when it comes to understanding women, the Power of She takes on many different meanings. This presentation will explore a dynamic consumer insight journey, which led to a well-defined brand purpose, and strategies like AthletaWell, celebrity partnerships and product line extensions that position Athleta as way more than just high-quality leggings and sports bras.
Atheleta

STEPHANIE WEI

Senior Manager, Consumer Insights
GAP

TAMMY LEVI

Managing Director
Ravel
How ASICS is Letting Customers Personalize Each Step of the Journey
What happens when you turn the brand experience over to your consumers? A personalized and relevant experience begins to unfold for your consumers while at the same time more qualified leads, conversions, and first-party data are now at your disposal. The path to personalization at scale doesn't have to be as complicated as the industry makes it out to be - in fact, it can be refreshingly simple. In this session learn how ASICS is reimaging their customer experience by eliminating assumptions about their customers wants and needs and instead just asking them.
Asics

JENNIFER HOTH

Director of Global Loyalty Marketing & CRM
ASICS Digital

PAMELA ERLICHMAN

Chief Marketing Officer
Jebbit
Beefing Up Your Personalization and Digital Maturity
In this industry, there's no limit to what you can do with digital marketing and personalization; it's knowing where to start and what's going to make the biggest impact that's the hard part. In this session, you'll hear from Arby's on how they've built a growing digital business from the ground-up in just two short years, including how to wrangle stakeholders, make data-informed decisions, and work within existing infrastructure.
Arby's

ERIN EVERHART

Director, Digital Experience & Personalization
Arby’s

We Make Movies Better - Bringing Data and Emotional Connections Together
Despite significant headwinds throughout the pandemic, AMC was able to grow its revenue per patron by 25%. AMC's customer-centric re-engagement strategy was supported by their loyalty for all approach providing both usable first-party data and calling upon an engaged customer base. Carrie will cover how the largest movie theatre chain in the world leveraged data and guest-feedback to support diverse re-engagement strategies like safety and cleanliness messaging, personalized loyalty offers, and mobile and payments acceleration to reinvigorate brand affinity. The cornerstone of this strategy was a historic rebranding effort. The resulting national campaigns drew upon the brand's 102-year history creating nostalgia and bringing back the emotional connection around the movie going experience in a pivotal industry first. AMC Theatres, We Make Movies Better.
Amc Theatres

CARRIE TROTTER

VP, Theatre Marketing & Loyalty
AMC Theatres

ActionIQ
Paving the Future of Customer Loyalty - How Albertsons Leverages a Loyalty-Focused Strategy to Build Better Digital Experiences
According to McKinsey, 95 percent of retail CEOs say personalizing the customer experience is a strategic priority for their companies while only 33 percent have the correct tools in place to execute personalization at scale. The post-pandemic retail landscape has required brands to be more dynamic than ever adapting quickly to evolving customer behaviors, taking a holistic approach to delivering digital experiences across the entire customer journey and offering highly personalized messaging through the right channel at the right time. Join Sankett and his counterpart as they discuss how the pandemic-related influx of digital shoppers led Albertsons to shift its focus to loyalty, 1st-party data collection and omnichannel personalization to improve the shopper experience. You will learn tools and tactics to drive loyalty & 1st party data collection, as well as strategies to create connected omnichannel customer experiences across in-store and digital.
Albertson's

SANKETT DESHPANDE

Director of Marketing & Advertising Platforms
Albertsons

CAIT GORGES

VP of Strategic Account Sales
ActionIQ
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

Heading

This is some text inside of a div block.
This is some text inside of a div block.

Heading

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

Heading

Heading

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
Fun for All: how Academy Sports + Outdoors unlocks growth by focusing on its customers. 3
How do you institute a customer-centric organization? It starts by understanding the customer! Academy Sports + Outdoors is on a transformational journey to integrate data, insights, and actions to deliver more personalized, more profitable customer engagement. In this session, we’ll share the Academy story and our key learnings for building a customer-centric organization.

F. LAWRENCE LOBPRIES

Senior Vice President, Marketing
Academy Sports + Outdoors

STEVE DRIVER

Sr. Director Strategy, Insights, and Analytics
Academy Sports + Outdoors
Academy Sports + Outdoor
Paving the Future of Customer Loyalty - How Albertsons Leverages a Loyalty-Focused Strategy to Build Better Digital Experiences
According to McKinsey, 95 percent of retail CEOs say personalizing the customer experience is a strategic priority for their companies while only 33 percent have the correct tools in place to execute personalization at scale. The post-pandemic retail landscape has required brands to be more dynamic than ever adapting quickly to evolving customer behaviors, taking a holistic approach to delivering digital experiences across the entire customer journey and offering highly personalized messaging through the right channel at the right time. Join Sankett and his counterpart as they discuss how the pandemic-related influx of digital shoppers led Albertsons to shift its focus to loyalty, 1st-party data collection and omnichannel personalization to improve the shopper experience. You will learn tools and tactics to drive loyalty & 1st party data collection, as well as strategies to create connected omnichannel customer experiences across in-store and digital.

SANKETT DESHPANDE

Director of Marketing & Advertising Platforms
Albertsons

CAIT GORGES

VP of Strategic Account Sales
ActionIQ
Albertson's
We Make Movies Better - Bringing Data and Emotional Connections Together
Despite significant headwinds throughout the pandemic, AMC was able to grow its revenue per patron by 25%. AMC's customer-centric re-engagement strategy was supported by their loyalty for all approach providing both usable first-party data and calling upon an engaged customer base. Carrie will cover how the largest movie theatre chain in the world leveraged data and guest-feedback to support diverse re-engagement strategies like safety and cleanliness messaging, personalized loyalty offers, and mobile and payments acceleration to reinvigorate brand affinity. The cornerstone of this strategy was a historic rebranding effort. The resulting national campaigns drew upon the brand's 102-year history creating nostalgia and bringing back the emotional connection around the movie going experience in a pivotal industry first. AMC Theatres, We Make Movies Better.

CARRIE TROTTER

VP, Theatre Marketing & Loyalty
AMC Theatres

ActionIQ
Amc Theatres
Beefing Up Your Personalization and Digital Maturity
In this industry, there's no limit to what you can do with digital marketing and personalization; it's knowing where to start and what's going to make the biggest impact that's the hard part. In this session, you'll hear from Arby's on how they've built a growing digital business from the ground-up in just two short years, including how to wrangle stakeholders, make data-informed decisions, and work within existing infrastructure.

ERIN EVERHART

Director, Digital Experience & Personalization
Arby’s

Arby's
How ASICS is Letting Customers Personalize Each Step of the Journey
What happens when you turn the brand experience over to your consumers? A personalized and relevant experience begins to unfold for your consumers while at the same time more qualified leads, conversions, and first-party data are now at your disposal. The path to personalization at scale doesn't have to be as complicated as the industry makes it out to be - in fact, it can be refreshingly simple. In this session learn how ASICS is reimaging their customer experience by eliminating assumptions about their customers wants and needs and instead just asking them.

JENNIFER HOTH

Director of Global Loyalty Marketing & CRM
ASICS Digital

PAMELA ERLICHMAN

Chief Marketing Officer
Jebbit
Asics
Harnessing Shopper Empathy to Build Loyalty
Athleta, like many great brands, works tirelessly to make meaningful connections with consumers. To accomplish that, they are focused on making a transition from high-quality athletic and athleisure apparel to a performance lifestyle brand with a mission of empowering a community of active women and girls. This case study is all about real consumer empathy. It explores how Athleta is making authentic connections by acknowledging that when it comes to understanding women, the Power of She takes on many different meanings. This presentation will explore a dynamic consumer insight journey, which led to a well-defined brand purpose, and strategies like AthletaWell, celebrity partnerships and product line extensions that position Athleta as way more than just high-quality leggings and sports bras.

STEPHANIE WEI

Senior Manager, Consumer Insights
GAP

TAMMY LEVI

Managing Director
Ravel
Atheleta
Going Digital and Redesigning Loyalty for the Cross-Channel Consumer
How does a brand build around its signature in-studio experience and innovate for a digital environment while maintaining the same sense of community? Barry's, the original high-intensity interval training workout and cult boutique fitness studio, made a name for itself in 1998 by creating a signature, high-energy, in-person group fitness experience coupled with its Fuel Bar and Shop amenities. In 2021, the brand launched Barry's X, its first-ever digital fitness platform, followed by The Academy, a first-of-its-kind loyalty program designed to recognize, reward, and engage the Barry's community wherever they are. Learn how Barry's leveraged innovation and personalization to create a unique hybrid platform that continues to meet and reward the evolving needs of its loyal community.

JENNA HAUCA

Senior Vice President, Digital & Marketing
Barry's

CHAD HOCK

Vice President, Loyalty Solutions, North America
Mastercard
Barry's
Data is the new currency of the future

MARCUS HILL

Sr. Mgr., Customer Insights Unit, Best Buy
Best Buy

Best Buy
Achieving 1:1 Personalization with Self-Learning AI
Customer retention and churn reduction are high priorities, so how are you optimizing your lifecycle campaigns to keep customers happy and engaged? Join this session to learn how a leading home security and alarm monitoring company, Brinks Home, uses cutting-edge AI technology to automate and accelerate experimentation for their subscription renewal campaign. Participants will find out how Brinks Home is using first-party data to improve Customer Lifetime Value (CLV) and bottom-line profitability by replacing A/B testing with self-learning AI.

VERONICA MOTURI

Vice President, Customer Retention
Brinks Home

GEORGE KHACHATRYAN

CEO & Co-Founder, Offerfit
OfferFit
Brink's Home
Christy Sport�s Key to Success: Peak Time Planning and Prioritization
Black Friday has always been about incentivizing holiday shopping with FOMO. During the busiest shopping day of the year, which kicks off the holiday shopping peak season, consumers are prone to engage with different brands, make more purchases, and spend more money. Optimove research shows that existing customers number of items per order is more than 20% higher than the average. Existing customers not only buy more during peak times, but they also tend to exhibit greater loyalty to the brand. Christy Sports, a leader in skis, ski boots, snowboards, and bindings knows all too well the importance of a properly planned peak season, which for Christy Sports spans beyond retailers traditional Black Friday/Cyber Monday and into the winter season. In this session, Zachary Burgeson, Director Performance Marketing, Christy Sports alongside Scott McNabb, Optimove's VP Revenue, will share the business's ultimate journey through peak times.

ZACHARY BURGESON

Director Performance Marketing
Christy Sports

SCOTT MCNABB

VP Revenue
Optimove
Christy Sports
The Ultimate Loyalty Glow Up - e.l.f. Cosmetics levels-up their loyalty program to truly highlight their most valuable customers
e.l.f. Cosmetics has always understood the value of their most loyal consumers and grown their brand to truly reflect the lifestyles of those consumers. But, as their business and reach expanded, they recognized missed opportunities to interact with their consumer at meaningful beauty moments. Join e.l.f.'s Director of CRM and Growth, Brigitte Barron, as she discusses the process of how e.l.f. Cosmetics identified the need, devised the strategy, and chose the right vendor for their best-in-breed, omni-channel loyalty program.

BRIGITTE BARRON

Director, Global CRM & Customer Growth
e.l.f. Cosmetics

MIKE CLEAR

VP, Loyalty Solutions
Oracle Crowdtwist
E.L.F
The Value Exchange: Decoding Consumer Data to Delight
ExxonMobil discusses how consumer behavior has evolved as a result of the COVID-19 pandemic, and the ways in which it's applying data to provide rewards and offers that targeted consumers appreciate, like discounts on convenience store snacks. Through a 360 degree approach that is centered on loyalty and powered by data and insights, ExxonMobil strives to provide the best experience to its consumers. Attendees will walk through an Exxon Mobil Rewards+ member's lifecycle to uncover how the brand puts those insights into action to deliver the right offers at the right time to the right consumer. Understand how ExxonMobil's agile approach to consumer insights has allowed the brand to adopt new strategies and experiences at the pump and beyond.

YAN COTE

US Consumer Marketing Director
ExxonMobil

JERRY FILIPIAK

CEO
Comarch
Exxon Mobil
Emotional engagement in the digital world: An ecosystem-powered, integrated lifestyle loyalty proposition, as the foundation for a digital, data-led enterprise.
Learn how enabling transformation of loyalty programs into ecosystem-centric, connected, lifestyle initiatives creates a foundation for a digital, data-led, enterprises. Majid Al Futtaim, a leading regional conglomerate, operates a vast ecosystem consisting of shopping malls, fashion and home brands, cinema, entertainment, hospitality and real estate across Middle East, Africa and Asia. In 2019 they launched Share, an integrated lifestyle loyalty program that seamlessly connects Majid Al Futtaims vast ecosystem and delivers real value to members everyday lives through an experience-led proposition centered around togetherness. Built on Majid Al Futtaims vision of creating great moments for everyone, everyday SHARE is inherently social, shareable, and experience-led and focuses on driving real loyalty and not just deal loyalty.

KASHMIRA MOTIWALLA

Group Head of Loyalty
Majid-Al-Futtaim

SHYAM SHAH

CEO
Loyalty Juggernaut
Majid Al Fattaim
MyMcDonald's Rewards: On the Way to Being the World's Largest, Fastest Growing Loyalty Program
Join Allegra and Sean as they walk attendees through the iterative nature of modern Loyalty and the journey to design, build, and rapidly grow more rewarding experiences around the world. In this session, you will learn about McDonald's approach to creating the globe's fastest growing program one that is built for global scale with local relevance consistently rewarding fans while building brand loyalty. In an industry where customers expect speed, convenience, and connection-- learn how McDonald's provides seamless and memorable experiences, creates personalized connections, and considers each customer a McDonald's regular in the making. Plus, find out how McDonald's brings the excitement and pride of Loyalty to life across the system from HQ to crew and franchisees in McDonald's restaurants.

ALLEGRA KRISHNAN

Chief Loyalty & Engagement Officer
McDonald's

SEAN CLAESSEN

Chief Strategy Officer
Bond
McDonald's
How Paper Source Uses SMS to Reach Hybrid Shoppers and Deliver Personalized Experiences
With over 130 locations across the U.S. and a thriving e-commerce site, consumers can shop Paper Source's exclusive selection of stationery, gifts, and crafts from anywhere. The brand specializes in adding a personal touch to life's moments and they approach reaching and engaging their audience in the same way. This session will explore how Paper Source uses SMS to learn more about what their customers want, plus how they use those first-party insights to deliver more personalized shopping experiences.

ISABELLE DARBY

Director of Marketing
Paper Source

EMILY WATSON

Director of Client Strategy
Attentive
Paper Source
Will Your Data And Ai Blow Up Your Strategies?
AI is your rocket fuel but your data will determine how far you can go or if you're going to blow up. As we have more access to data and AI resources we need to take a step back and look at your data strategy to make sure you're able to get to where you're going. I'll be sharing some examples of how we're doing this within PepsiCo from improving internal data, data strategies, to incorporating data from partners, and ultimately using AI and ML to deliver explainable and actionable insights.

MICHAEL CLEAVINGER

Global Commercial Data Science Lead
Pepsi

Pepsi Co
Engagement Transformation for increased Global ROI
According to a 2021 HBR study, only 15% of marketers have a 360-degree view of customer data and the organizational structure to make use of those insights. Learn how global CPG giant Reckitt is transforming its approach to customer-centric engagement and loyalty, at a global and local level, to drive customer acquisition, conversion, and retention. The presentation will cover Reckitt's approach to loyalty by creating a 360-degree view of consumers, unlocking value for transformed customer engagement, and aligning the right marketing technology with organizational structure to achieve global scale with local relevance.

KALINA DENG

Global Product Manager, Digital Consumer Engagement
Reckitt

KYLE FLORO

VP, Sales & Business Development
Snipp Interactive
Reckitt
The Best Prescription for Driving Personalization and Engagement in Health & Wellness
Nearly 2 years ago, Rexall transitioned their loyalty strategy from participation in a national coalition to operating their own program Be Well. This launch saw the beginning of Rexalls new frontier, as they had participated in the national coalition for more than 20 years. Be Well was launched in the first wave of the pandemic. Despite the change in the shopper market since the pandemic began, Be Well has achieved fantastic results to date in support of their goals of providing engaging and rewarding health and wellness focused solutions, increasing access to quality healthcare and products, and providing exceptional service and care to various communities across Canada. Be Well is also an award-winning program, recognized by their peers in both loyalty and marketing communities.

BRIAN MORRISON

Director, Loyalty & CRM
Rexall Pharmacy Group

JEN HICKLING

Vice President, Pre-Sales Consulting
Exchange Solutions
Rexall
Revitalizing the Retail and Digital Consumer Experience
Learn how Rite Aid has focused on reinventing the in-store experience and digital experience to win with a new target consumer: Jenny. With traditional medicines and alternative remedies, Jenny can engage with the brand in multiple modalities in her wellness journey. Plus, hear an update on the Rite Aid loyalty launch.

ANDRE PERSAUD

Chief Retail Officer
RiteAid

Rite Aid
From Fueling Loyalty to Being Loyal to Customers
10 years ago, Shell had two very simple goals provide more value to customers and deliver more value to wholesale partners through customer loyalty. Fueling loyalty meant providing fuel savings in reward for members dedication to Shell and grocery partners. Over the decade that followed, as customer expectations grew and competition expanded, Shell evolved the program to build stronger relationships with customers. From adding partners and features that make engagement with the program easier and more rewarding, to more sophisticated CRM programs and strategies, today's program now serves over 25 million members with a variety of needs and expectations. Hear more about how this program has evolved from fueling loyalty, to being loyal.

EBRU AK

US CRM Program Manager
Shell

BOBBY SPENCE

VP of Fuel Rewards
PDI
Shell
Discovering Customer Intelligence to Power The Customer Experience
Over the past two years, 80 to 90% of consumers are increasingly shopping online and leveraging convenient fulfillment options. This shift has made room for alternative shopping and delivery methods. The shift has resulted in changing a lot of plans. But one thing is clear: there has never been a better time to know more about your customers. In this session, Hailey will discuss the importance of curating customer intelligence to designing and delivering a differentiating CX, and sparking real connections with customers, in order to build brand loyalty. In this session, you will hear firsthand about Shipt's customer intelligence journey and the importance of enhancing their first party data to power their CX and delight the customer. Key Take Aways include what's changed in the buyer journey and the path to purchase; why customer intelligence is the key to winning amidst the changes; and how Shipt is leveraging customer intelligence to build loyalty and brand love.

HAILEY GABRIEL

Chief of Staff
Shipt

Shipt
How Targeted Direct Mail Drives Conversions
Sleep Number, the leader in sleep health, science, and smart bed innovation, has found a way to stand out in the highly competitive mattress industry. When it comes to acquiring new customers and driving in-store traffic they are finding incremental success in direct mail retargeting. Learn how Sleep Number is leveraging this new marketing channel that bridges the gap between online and offline by identifying, reaching, and converting website visitors via direct mail postcards to drive results marketers have only been able to dream of until now.

LISA ERICKSON

Senior Director of CRM & Loyalty
Sleep Number

JESSICA SMITH

Sr. Marketing Data Analyst
Sleep Number
Sleep Number
Being the Ultimate Host at a Global Scale
With over 850 restaurants in more than 55 countries, join Lindsay as she shows us how Fridays shares their social experience with guests all over the world. Making every day feel like a Friday wouldn't be possible without creating a place where friends feel free to get together. Customer expectations are higher than they've ever been and the service industry is stretched thinner than ever. How does service + technology earn the right to loyalty from customers? During this session, you will find out.

LINDSAY EICHTEN

Sr. Director of Global Marketing
TGI Fridays

SILVIA FLORES

Senior Director of Marketing
TGI Fridays
TGIF
Activating First Party Data to Drive Loyalty Initiatives
Hear from Tapestry on the recent results they've seen from using first party data to gain insights that drive loyalty and increase customer retention. Overcoming technological hurdles to organize and activate new customer information can feel overwhelming. With proper analysis of customer data, you can augment efforts significantly by identifying potential new customers and marketing to them with personalized messaging and experiences. First party data can provide incremental value and with each new loyal customer, you gain insights that improve the customer journey. In this discussion with you'll find out how data insights increase the overall value of personalized initiatives with increased ROI.

ROSHAN VARMA

Vice President of Digital
Tapesty

DAN MILGROM

Chief Customer Officer
Amperity
Tapestry
Exploring New Terrain with an Innovative Loyalty Program
The North Face, known the world over for their puffy jackets and commitment to outdoor exploration, recently redesigned, rebranded, and relaunched its XPLR Pass loyalty program. While the brand already has a passionate customer base from the streets to mountain passes and college campuses, TNF wanted to build on a strong loyalty program foundation and set out to deliver innovative moments, rewards and experiences that turned loyal customers into brand fanatics. The reimagined program was recently named to Newsweek's 2022 America's Best Loyalty Programs list. In this session, hear from Erica and Melissa as they share how TNF leveraged customer research and insights to inform a renewed loyalty vision for the brand; why a member-centered design approach, coupled with research and insights, is critical to TNF's innovative program design; and proven ways marketers can align their aspirations for brand and team with the realities of their business.

ERICA HOOD

Director, Global Loyalty
The North Face

MELISSA PRESBY

Marketing Strategy Director, Retail Practice
Concentrix Catalyst
The North Face
The Beauty of Personal and Emotional Guest Connections
The largest U.S distributor of beauty products is also in the business of building beautiful, lasting guest relationships. Simply put, Ulta Beauty knows its customers. Through personalization that builds emotional connections to the use of data to design seamless customer experiences, Ulta Beauty is setting the bar for what shoppers look for and expect from their favorite brands. An omnichannel retail leader, Ulta Beauty has evolved alongside customers, finding ways to message and engage its guests through authentic, tailored touchpoints. Join Kelly and Lisa as they discuss the importance of creating best-in-class experiences across channels to keep guests coming back and why it's such a beautiful thing.

KELLY MAHONEY

Vice President Customer Marketing
Ulta Beauty

LISA BASCH

General Manager, Client Partnerships
Alliance Data
Ulta Beauty

Expert Speakers

Jonah Berger
Consumer Behavior Expert

Crafting Contagious Ideas

Ever wonder why do some things catch on? Why people talk about certain products and ideas more than others? This talk reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become popular. If you’ve ever wondered why certain stories get shared, brands get more word of mouth, or videos go viral, this talk will explain why, and show how to leverage these ideas to craft contagious content.

Risha Grant
Diversity & Inclusion Expert, Corporate BS Finder, International Speaker, Author and Consultant

Get Rid of the BS to Attract Diverse Markets

Companies need to know how to get diverse customers to buy their products and services. Why? Because of business sustainability, competitive advantage, a constantly changing economy and trillions in buying power. During this session, D&I Speaker Risha Grant will share with attendees the keys to effectively engage various diverse groups and provide them with tips to increase their bottom line. Biases are always working against you in business. During this session, Risha will teach the audience to examine their own decision-making processes and identify ways to minimize biases in order to attract diverse markets and increase sales. With a majority of diverse communities holding $14 trillion in disposable income, Risha makes the case for how profitability and diversity can coexist. This session will review the benefits of marketing to diverse communities in order to attract them to your Brand’s products and services. Attendees will leave this keynote understanding how unconscious bias keeps marketers from reaching diverse customers; how to reach diverse consumers through unconventional methods; More about diverse consumers and what resonates with them; and the buying power of diverse groups.

JENN LIM
CEO and CHO of Delivering Happiness, Bestselling Author

Flowing Beyond Happiness in Retail to Unleash Human Potential for a Purposeful + Positive ROI (Ripple of Impact)

At every defining moment in the consumer life cycle, there are opportunities to create a strong positive (or negative) brand experience, and those moments start with the employee. When we create a triple win—people are supported as individuals, teams/customers are supported, and businesses are more successful.

In this session, Jenn shares how as leaders, we can adapt to change, be profitable and purposeful, support all people and our stakeholders (spoiler alert…it starts with your greenhouse first). When we nurture our greenhouse, we can then nurture others and create a ripple effect that positively impacts our whole ecosystem of people. Starting with the employee means embracing with purpose and values the entire life cycle of humans, not just the time they spend on the clock. She’ll share real-world examples of organizations applying these greenhouse elements which led to happier customers, more brand loyalty, and more profitable, impactful businesses. The bottom line is when values, purpose, and behaviors align a positive ripple of impact flows from the individual to team and company to customers, partners, vendors, and even the society and planet.

NEIL HOYNE
Chief Measurement Strategist at Google

Converted - The Data-Driven Way to Win Customers’ Hearts

The marketing approach of most businesses is short-sighted—focusing too heavily on the point-of-purchase, and trying too hard to understand what everyone likes, rather than identifying and serving their best customers. But success doesn’t come from trying to appeal to everyone; in fact, 80% of revenue comes from cultivating 20% of the customer base. When it comes to driving profitable growth in the long-term, customer lifetime value can no longer be ignored. In his debut book Converted, Neil Hoyne asks: what if you establish your business around long-term relationships with customers, using data to understand who the best customers are and what they want to buy, and then building around them? This accompanying talk shows you how to do just that, starting by shifting away from a transactional mindset to a relationship-based one. With a new mindset, you can begin to gather, interpret, and use data to grow the bottom line in a different way, says Hoyne. Clear, non-technical, and filled with sharp insights gleaned from Hoyne’s decades of work in the field, this presentation is for anyone looking for a growth strategy that will propel their business forward with unambiguous results.

NICHOL BRADFORD
Founder, CEO, and Transformative Technology Pioneer

Future of Work, Society, and the Human Mind

When we think about our minds, our emotions and our ability to connect with one another, we don’t typically think about technology. But we should. The future of the human mind is in fact an exponential technology story. Nichol Bradford is fascinated by human potential and technology.  In this talk, she lays out how we can successfully navigate the future of work and society with our humanity intact. By harnessing technology to assist us in putting out the fires of the human mind, getting the skills in place for social and emotional health, and unlocking the bonus levels of human cognition, she shares with audiences how we can successfully usher in an unprecedented era of human and business growth.

MARK SCHULMAN
Senior Vice President, Marketing

How to Ignite Rockstar Performance During Uncertain Times

Mark will take you on a musical, passionate and revelatory journey through his experiences working with some of the greatest musical artists of all time. He demonstrates how the attitudes of the Rockstars will give you insights on how to evolve your understanding and implementation of peak performance and joy! When people say that ‘attitude is everything’ they are completely accurate when it comes to personal power, productivity and happiness. The ability to control or determine your attitude is the precursor to manifesting your desired outcomes. Rockstars are known for having ‘attitude.’ You will learn to shift your attitude to change your behavior right on the spot. The consequence of this may be immediately noticeable or noticeable over time. What is profound is that these shifts will truly alter the outcomes and events in your life…and you are the one who is responsible! Through Hacking The Rockstar Attitude, Mark will give you the tools to literally change your relationships, improve your business and increase the happy moments you experience in your life.

AGENDA AT A GLANCE

  • Pre-Event Activities (Brand Marketers Only)
10:00am - 5:00pm

10:00am - 5:00pm

Normandie Lounge

10:00am – 10:45am

10:00am – 10:45am

Waldorf Room

10:45am – 12:00pm

10:45am – 12:00pm

Williford Room A,B,C

12:00pm – 1:00pm

12:00pm – 1:00pm

Waldorf Ballroom

12:00pm – 1:00pm

12:00pm – 1:00pm

Williford Ballroom‍

1:15pm – 1:30pm

1:15pm – 1:30pm

Waldorf Ballroom

  • Main Events

1:30pm – 2:05pm

GRAND BALLROOM

Nike: Building Brand Loyalty from the Inside Out

2:05pm-2:10pm

GRAND BALLROOM

Session Introduction: Michael Stevens, MarTech Practice Lead, Retail & Consumer Goods - SAS

2:10pm – 2:40pm

GRAND BALLROOM

GNC: A Legacy Innovator Modernizing the Health & Wellness Experience

2:40pm – 3:10pm

Grand Ballroom

Build-A-Bear: Adding More Heart to Life - The Build-A-Bear Way

3:10pm – 4:10pm

Boulevard Room and Normandie Lounge

Refreshment Break + SESSION I: 1:1 Meetups & Lounge Discussions

4:15pm – 4:30pm

Boulevard Room and Normandie Lounge

Optimove: Start With The Customer and Win Loyalty For Life

4:30pm – 5:15pm

Boulevard Room and Normandie Lounge

Jonah Berger: Crafting Contagious Ideas

5:15pm – 6:30pm

Grand Foyer & Normandie Lounge

Welcome Reception: Sponsored by ebbo

6:45pm – 9:30pm

Grand Foyer & Normandie Lounge

Brand Marketer Dinner: Taureaux Tavern

  • Pre-Event Activities (Brand Marketers Only)
  • Main Events

7:15am – 8:15am

Williford Room

Breakfast

8:15am – 8:35am

General Session - Grand Ballroom

Day Two Advisory Board Chair Perspective: Where Retail Marketing is Headed - Industry Influencers and the Importance of Personalization and Relevance

8:35am – 9:25am

General Session - Grand Ballroom

Risha Grant: Get Rid of the BS to Attract Diverse Markets

9:25am-9:55am

General Session - Grand Ballroom

Staples: Breaking the Mold with Personalized Customer-Led Journeys

9:55am – 10:25am

General Session - Grand Ballroom

myBBW: Crafting Deeply Personal Loyalty

10:40am – 11:40am

Boulevard Room and Normandie Lounge

Refreshment Break + SESSION II: 1:1 Meetups & Lounge Discussions

11:45am - 4:25pm

Grand Ballroom, Waldorf Ballroom, and Marquette Room

Concurrent Brand Sessions - Sessions Hosted by Craig Wood, Thomas Kuypers, and Wade Jones

11:45am – 11:50am

SESSION I - Grand Ballroom

Session Introduction : Mary Schlafly, Vice President Enterprise Development - Acxiom

11:50am – 12:20pm

SESSION I - Grand Ballroom

Life Time Athletic Clubs: Building Healthy Behaviors Through Omnichannel Personalization

11:50am – 12:20pm

SESSION I - Waldorf Ballroom

Sonesta Hotels: Loyalty Is The Key For Continued Growth

11:50am – 12:20pm

SESSION I - Marquette Room

General Luncheon

12:25pm – 1:30pm

SESSION II - Williford Ballroom A, B, C

adidas: How adiClub is Driving Engagement at Scale

1:35pm – 1:40pm

SESSION II - Grand Ballroom

Session Introduction: Kyle Clark, Senior Vice President, SessionM Product - Mastercard

1:40pm – 2:10pm

SESSION II - Grand Ballroom

Free People: Delivering an Emotional and Inspirational Path to Purchase

1:40pm – 2:10pm

SESSION II - Waldorf Ballroom

NBA: Elevating the Fan Experience & Deepening Direct FanRelationships through Connected Membership

1:40pm – 2:10pm

SESSION II - Marquette Room

London Drugs: Different Matters – Redesigning the Loyalty Program to Inspire and Influence Differential Engagement

2:15pm – 2:20pm

SESSION III - Grand Ballroom

Valvoline: Future-proofing Your Marketing with Empathy

2:20pm – 2:50pm

SESSION III - Grand Ballroom

Refreshment Break + SESSION III: 1:1 Meetups & Lounge Discussions

2:20pm – 2:50pm

SESSION III - Waldorf Ballroom

Walgreens: Building Personal Relationships Through the Customer Lifecycle

2:20pm – 2:50pm

SESSION III - Marquette Room

NASCAR: Stepping On The Gas For Fan Loyalty

2:55pm – 3:55pm

SESSION III - Boulevard Room and Normandie Lounge

Adore Me: Personalization at Scale - Promoting Diversity and Inclusion at the Customer Level

4:00pm – 4:30pm

SESSION IV - Grand Ballroom

TrafficJam! Dance Revue: Grand Ballroom

4:00pm – 4:30pm

SESSION IV - Waldorf Ballroom

Demonstrations & Lessons at the Piano Landing: Normandie Lounge

4:30pm-4:35pm

SESSION IV - Grand Ballroom

Networking Reception: Sponsored by Acxiom

4:35pm-5:10pm

SESSION IV - Grand Ballroom

Canadian Tire: Influencing the right customer, with the right offer, through the right channel, at the right time

5:10pm – 5:25pm

SESSION IV - Grand Ballroom

Grand Ballroom — Session Introduction

5:25pm-6:30pm

SESSION IV - Normandie Lounge

London Drugs: Different Matters – Redesigning the Loyalty Program to Inspire and Influence Differential Engagement

5:15pm – 6:30pm

SESSION IV - Grand Foyer & Normandie Lounge

Valvoline: Future-proofing Your Marketing with Empathy

  • Pre-Event Activities (Brand Marketers Only)

10:00am - 5:00pm

10:00am - 5:00pm

Normandie Lounge

10:00am – 10:45am

10:00am – 10:45am

Waldorf Room

10:45am – 12:00pm

10:45am – 12:00pm

Williford Room A,B,C

12:00pm – 1:00pm

12:00pm – 1:00pm

Waldorf Ballroom

12:00pm – 1:00pm

12:00pm – 1:00pm

Williford Ballroom‍

1:15pm – 1:30pm

1:15pm – 1:30pm

Waldorf Ballroom

  • Main Events

7:30am – 8:30am

Williford Room

Breakfast

7:15am – 9:00am

Joliet Room

Advisory Board Meeting and Breakfast

8:30am – 9:15am

Grand Ballroom

Keynote: Good is the New Cool: How to Market Your Brand Like You Give A Damn’

9:15am – 9:45am

Grand Ballroom

Pep Boys: Tracing the Path to Purchase

9:45am – 10:15am

Grand Ballroom

Claire’s: Creating Loyalty through Influence: Claire’s Journey into theMetaverse

10:15am – 10:45am

Grand Ballroom

Majid-Al-Futtaim: Emotional Engagement in the Digital World

10:45am – 11:15am

Grand Ballroom

Kiehl’s: Tying The Knot…How Generosity and Reciprocity Go Hand in Hand with Brand Values.

11:15am

Grand Ballroom

Giveaway and Adjourn‍

11:20am – 12:20pm

GRAND BALLROOM

SESSION IV: 1:1 Meetups & Lounge Discussions Sponsored by Capillary Technologies

Ulta Beauty

The largest U.S distributor of beauty products is also in the business of building beautiful, lasting guest relationships. Simply put, Ulta Beauty knows its customers. Through personalization that builds emotional connections to the use of data to design seamless customer experiences, Ulta Beauty is setting the bar for what shoppers look for and expect from their favorite brands. An omnichannel retail leader, Ulta Beauty has evolved alongside customers, finding ways to message and engage its guests through authentic, tailored touchpoints. Join Kelly and Lisa as they discuss the importance of creating best-in-class experiences across channels to keep guests coming back and why it's such a beautiful thing.
This is some text inside of a div block.

Heading

Heading

Heading

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

TGIF

With over 850 restaurants in more than 55 countries, join Lindsay as she shows us how Fridays shares their social experience with guests all over the world. Making every day feel like a Friday wouldn't be possible without creating a place where friends feel free to get together. Customer expectations are higher than they've ever been and the service industry is stretched thinner than ever. How does service + technology earn the right to loyalty from customers? During this session, you will find out.
This is some text inside of a div block.

Heading

Heading

Heading

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

Tapestry

Hear from Tapestry on the recent results they've seen from using first party data to gain insights that drive loyalty and increase customer retention. Overcoming technological hurdles to organize and activate new customer information can feel overwhelming. With proper analysis of customer data, you can augment efforts significantly by identifying potential new customers and marketing to them with personalized messaging and experiences. First party data can provide incremental value and with each new loyal customer, you gain insights that improve the customer journey. In this discussion with you'll find out how data insights increase the overall value of personalized initiatives with increased ROI.
This is some text inside of a div block.

Heading

Heading

Heading

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

Sleep Number

Sleep Number, the leader in sleep health, science, and smart bed innovation, has found a way to stand out in the highly competitive mattress industry. When it comes to acquiring new customers and driving in-store traffic they are finding incremental success in direct mail retargeting. Learn how Sleep Number is leveraging this new marketing channel that bridges the gap between online and offline by identifying, reaching, and converting website visitors via direct mail postcards to drive results marketers have only been able to dream of until now.
This is some text inside of a div block.

Heading

Heading

Heading

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

Pepsi Co

AI is your rocket fuel but your data will determine how far you can go or if you're going to blow up. As we have more access to data and AI resources we need to take a step back and look at your data strategy to make sure you're able to get to where you're going. I'll be sharing some examples of how we're doing this within PepsiCo from improving internal data, data strategies, to incorporating data from partners, and ultimately using AI and ML to deliver explainable and actionable insights.
This is some text inside of a div block.

Heading

Heading

Heading

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

Shipt

Over the past two years, 80 to 90% of consumers are increasingly shopping online and leveraging convenient fulfillment options. This shift has made room for alternative shopping and delivery methods. The shift has resulted in changing a lot of plans. But one thing is clear: there has never been a better time to know more about your customers. In this session, Hailey will discuss the importance of curating customer intelligence to designing and delivering a differentiating CX, and sparking real connections with customers, in order to build brand loyalty. In this session, you will hear firsthand about Shipt's customer intelligence journey and the importance of enhancing their first party data to power their CX and delight the customer. Key Take Aways include what's changed in the buyer journey and the path to purchase; why customer intelligence is the key to winning amidst the changes; and how Shipt is leveraging customer intelligence to build loyalty and brand love.
This is some text inside of a div block.

Heading

Heading

Heading

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

Rite Aid

Learn how Rite Aid has focused on reinventing the in-store experience and digital experience to win with a new target consumer: Jenny. With traditional medicines and alternative remedies, Jenny can engage with the brand in multiple modalities in her wellness journey. Plus, hear an update on the Rite Aid loyalty launch.
This is some text inside of a div block.

Heading

Heading

Heading

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

Past Agendas