Author, Entrepreneur, Speaker
Dancing on the Edge of a Revolution
Welcome to the New Normal: A morning with Seth Godin
Seth is the author of 18 bestselling books, a compelling speaker and a successful entrepreneur. In this fast-moving talk, he’ll fit you with a new pair of glasses, a new way of seeing how our post-industrial, possibly post-retail world is already working. From the Purple Cow to the tribes we lead, Godin is famous for helping leaders and organizations leap into the opportunities that the digital revolution has created.
It doesn’t pay to wait for the next big thing. It’s already here.
SETH GODIN is the author of 17 books that have been best sellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow. In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this annual honor. Recently, Godin once again set the book publishing on its ear by launching a series of four books via Kickstarter. The campaign reached its goal after three hours and ended up becoming the most successful book project ever done this way. His latest, The Icarus Deception, argues that we’ve been brainwashed by industrial propaganda, and pushes us to stand out, not to fit in.