John Deighton, Ph.D.

Baker Foundation Professor of Business Administration at Harvard Business School, and Harte Hanks Marketing Advisory Board Member

Connecting with Your Customers in the Age of Digital Disruption

Attend this presentation to learn how the changing digital landscape is changing the way marketers interact with their customers online and off, creating a shift toward customer-centric marketing. You will leave with an understanding of how to approach data and customer behavior data captured across devices and channels within a customer focused marketing approach to drive better engagement and marketing ROI.

John is Baker Foundation Professor of Business Administration at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. John is the former director of the Journal of Interactive Marketing and is currently developing a course on Big Data in Marketing. He founded the HBS Digital Marketing program and taught Digital Marketing Strategy. His research on marketing management and consumer behavior has been published in a variety of journals (for example, the Journal of Consumer Research and the Harvard Business Review). John has a Ph.D. in Marketing from the Wharton School, University of Pennsylvania and an MBA from the University of Cape Town.