Futurist, Strategic Advisor, and Best-Selling Author, Burrus Research
Transforming Retail with Strategic Foresight and Certainty
What do Apple, Warby Parker, and Amazon know that most retailers don’t know? There are new tools and strategies that can transform the customer experience, grow brand loyalty in amazing new ways, increase consumer engagement, and accelerate the results of omnichannel marketing. By learning to separate the Hard Trends that will happen from the Soft Trends that might happen, you can accurately anticipate technology-driven disruptions before they disrupt, problems before they happen so that you can pre-solve them, customers’ needs before they express them, and game-changing opportunities before the competition. Mastering these capabilities will position you and your organization to turn disruption and change into an advantage.
Daniel Burrus is considered one of the world’s leading technology forecasters and innovation experts and is the author of six books including The New York Times bestseller Flash Foresight. He is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities. He is an innovative entrepreneur who has founded six companies; three were national leaders in the U.S. in their first year, and The New York Times has referred to him as one of the top three business gurus. His methodology for separating Hard Trends (trends that will happen) from Soft Trends (trends that might happen) has changed how many of the largest global companies innovate and plan their future.