Bridget Brennan

CEO of Female Factor & Author, “Why She Buys”

Why She Buys: How to Grow Your Business with Women Consumers in 2016 & Beyond

In this enlightening presentation based on her acclaimed book, “Why She Buys,” Bridget educates audiences on how to evaluate their business through the lens of the world’s
most powerful consumers: women. She highlights key demographic and marketplace
trends impacting women’s purchasing habits, with a particular focus on Millennial women (born between 1980-2000). Key topics covered include how the mass documentation of Millennials’ lives impacts brand choice, how delayed marriage and delayed household formation affect marketing and sales efforts and why inspiration is such a crucial component for engaging this demographic. Bridget brings powerful insights to life through examples and best practices in marketing to women, and explains how to apply these insights to your own business.

Bridget Brennan, a pioneer in marketing and selling to women, is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers (Crown Business, 2009, 2011) and the world’s most popular speaker on this subject. She is the Founder and CEO of the strategic consultancy, Female Factor. Her book was called ‘essential reading’ by The Wall Street Journal, ‘required reading for anyone burdened with a Y chromosome’ by Fortune Small Business and was named a ‘Top 10 Marketing Book’ by MediaTrust. She is a contributing writer on the subject of marketing and selling to women for Forbes and one of the world’s most popular speakers on the subject. Bridget has served as an instructor at Northwestern University’s Medill School marketing communications graduate program, a guest lecturer at the Kellogg School of Management (the top-ranked business school in the US) and is a popular speaker at industry conferences worldwide. She is a member of the Forbes Executive Women’s Advisory Board, a founder of the Marketing to Moms Coalition, a member of the Economic Club of Chicago and the Network of Executive Women. Bridget developed her expertise as an agency executive, creating programs for major clients such as Whirlpool, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T, among others. Prior to founding Female Factor, Bridget ran the consumer marketing practice of Edelman’s Zeno Group, and founded that agency’s Speaking Female division. A graduate of Texas A&M University, Bridget is based in Chicago, the headquarters of Female Factor.