Share of Heart – building emotional connections with your consumers is key to achieving brand stardom
Warren brings his unique perspectives on high profile brands who have achieved Share of Heart as well as the challenges in gaining this exalted brand status. His talk is thought provoking, inspiring and motivational. He is the current Chief Strategy Officer at Rooms to Go and the former Chief Marketing Officer for Toys “R??? Us where he was responsible for all of the company’s divisions on a global basis. He served on the Toys “R??? Us, Inc. Executive Committee for over five years. Warren has first hand experience in dealing with change, managing a world class brand and provides unique insights into how all facets of an organization should take ownership of their brand and utilize it to their personal and collective advantage. Warren is in the final stages of writing his first book and also works with companies through his Shadow Branding Group.