Nobody knows what the future holds, but that has never stopped anyone trying to predict it. Exactly what stores should look like and what they should offer customers, though, is still an open question. The race is on to design the store of the future, with brands investing in innovation labs and putting forth bold and fantastical retail experiments as they search for identity in the age of e-commerce. It remains to be seen which—if any—of these concepts will catch on and endure, but the futures they imagine offer some insight into the direction the industry is headed as it works out how to attract customers and make physical spaces worth their considerable costs.
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