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5 Rules For A Retail Town Square: What Apple, Whole Foods Can Teach Us

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Here’s a potential formula for retail of the future: One Apple squared equals a community experience minus the traditional sales space. Indeed, two influential retailers plus two similar concepts could equal forced change among competitors. And this could transform what consumers come to expect at the store. If Apple and Whole Foods’ community-type store concepts are to take hold more broadly, the retail experience could be rooted not in product, but in how a retailer positions the lifestyle nature of its brand. This would mean a potentially major change in how retail space is used. And a change in how retail space is used would alter the overall experience

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FORBES 10/31/2016

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