A new kind of shopper is evolving, a customer who is constantly changing behaviors depending on what the goal of the purchase is. These consumers are both time-constrained and curious, willing to spend a lot of time shopping or little. Get to understand this new chameleon consumer, or get ready to lose business.
Customer segmentation has been an essential business practice for ages. In fact, the age or age ranges of various customers have always been one of the more obvious ways in which merchants and other service providers could slice and dice their potential consumer and business targets. Gender, geography, graduation levels, income levels and other broad parameters could be distinctly and differently identified and addressed in bulk. Credit, race, political views and other less politically correct characterizations also made their way into the calculations as often as not. …
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