In order to sell millennials on a product, concept or service, marketers have to connect with them on an emotional level that aligns with their complex value sets surrounding socioeconomic conditions and new cultural norms. Music is powerful because it is content, and it stimulates social interaction and drives loyalty. Disruptive streaming technologies and the onset of multi-screen user behavior have forced drastic shifts in the use of music as a marketing tool by music labels, entertainment companies and brands across multiple consumer categories.
CRMC Newsletter Feature Stories – 2014
In a world with an increasingly shorter attention span, the retail experience means being inspired around the dinner table, starting a quick search on a mobile phone, followed by deeper online research at home, and then possibly a visit to the store over the weekend to test it out … and that may not even be the end of the line. Sometimes, there’s the urge to do more research or price comparisons, which often takes the customer back online. It’s a dizzying world out there. How’s a retailer supposed to keep up?
We are looking forward to welcoming over 600 Retail Marketing Executives representing the nation’s leading brick and mortar brands, along with their Service Provider Partners. The inaugural Retailer Dinner and new Speed Dating Session, along with our modern and comfortable Sponsor Networking Lounges, provide ample networking opportunities that simply cannot be found at any other event. This year’s event (our 21st!) promises to once again provide actionable insights along with ideas and strategies that can be applied as soon as our attendees return to the office. The CRMC Weekly Newsletter will resume next week.
Claims of brick-and-mortar’s looming demise are definitely more than a bit exaggerated. Despite the exponential growth of e-Commerce, a variety of new shopping options and even the advent of the dreaded “showrooming” trend, physical retail stores still amass more than 90% of overall sales, and brick-and-mortar continues to be the channel of choice for consumers of all ages and income levels. That said, however, the retail world has definitely been knocked off balance by evolving and shifting consumer shopping behaviors. It is now critical to break through consumers’ online world and give them a reason to come into physical retail spaces.
Retailers have higher hopes for savings that might come with mobile payment. In some places, those savings are already a reality. Several leading retailers, including Walmart, Target and Gap, have banded together to form the Merchant Customer Exchange, known as MCX. Retailers would also then retain control of their customer data, rather than having to share it. To attract customers, MCX plans to offer a loyalty points program to receive discounts on future purchases at stores including Banana Republic, Wendy’s and Kmart.