Not every campaign is marketing gold — and some are just plain weird. For retailers, the battle for attention can be difficult. Consumers are constantly inundated with images and loud noises that try to capture their attention. Often what it takes to get noticed is the unexpected. These seven retailers went out on a limb with some weird marketing campaigns. Some of them worked and some of them didn’t, but they were all weird enough to grab the required attention.
CRMC Newsletter Top Stories – 2013
Understanding the digital revolution and adapting to it are how retailers can beat the competition. The degree of change the digital revolution has had and continues to effect upon retailing is exponential. It naturally leads to speculation about the future of stores and whether they will survive or fade into history. However, one of the most remarkable insights to emerge from the digital revolution is the renewed role of the store. What was old can become new again. Far from becoming a relic, the transformed store will become a new frontier.
Forecasting the future is never easy. We were, of course, supposed to have flying cars by now—and yet here we all are, still stuck in traffic on the ground. One thing that’s certain: The world will look very different a year from now. We predict that these 12 ideas will be some of the most revolutionary…changing how we live, for the better, in 2014 and beyond. And if they fail to materialize in the next 12 months, just wait—they’ll still happen before that flying car.
If there was one lesson from this year’s holiday shopping season, it is that many retailers are having to work a lot harder to persuade Americans to open their pocketbooks. A lot of stores had to discount heavily, likely squeezing profit margins. Improvements in the economy are failing to resonate. But to many retail experts and economists, there are other less cyclical factors at play. Consumers are spending more, but they just are not spending in the shopping malls like they used to. And that means that, even if the economy picks up significantly, retailers of many products could still struggle.
An increase in location-based marketing. Digital disruption. Cognitive computing. Content as king. Wearable computing ubiquity. The fusion of personal and work life. Native advertising. The collaborative economy. What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? These marketers provide their thought-provoking expert opinions.