Wednesday, June 12, 2013 at 8:00AM 1 Reference “Social media remains largely about discovery and advocacy versus transaction.” Today, retail is all about engagement: learning what the consumer wants, while promoting products and messages — often without a selling mentality. And it is making everyone more social….
Wednesday, June 5, 2013 at 8:00AM 1 Reference Brands are digitizing retail. Call it the Appleization of brick and mortar, where retailers from Michael Kors to Staples to Pep Boys are dazzling consumers with the futuristic in-store shopping experience the House That Jobs Built gave rise to…
Wednesday, May 29, 2013 at 8:00AM 1 Reference Next up: Machines that understand you and everything you care about, anticipate your behavior and emotions, absorb your social graph, interpret your intentions, and make life, um, “easier.”…
Wednesday, May 22, 2013 at 8:00AM 1 Reference The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers. Here’s how an integrated portfolio of technologies is reshaping today’s customer journey…
Wednesday, May 15, 2013 at 8:00AM 1 Reference Life has never been more predictable. “Big Data” is the latest buzzword in our industry. Data-rich practices such as econometric modeling, analytics and copy-testing offer an alluring promise of precision and predictability. However, with all of this information at our disposal, we risk robbing brands of opportunities for serendipity…
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