Consumers continue to pivot away from marketers and towards one another. A people-to-people focus has replaced brand-to-consumer, ushering in a new Kinship Economy in which social currency is the most valuable medium of exchange. With this social overlay comes a transformative Future Shopper. Attend this session to learn the core building blocks of kinship engagement, and how they provide a blueprint for creatingsustainable customer connections in the marketplace to come.

With consumers as king and information as ruler, where does that leave retailers selling many of the same goods? Powerful forces are combining: Big data, product transparency, channel collapse, customer opinion, and more— that are challenging retailers more than ever. Are you looking at the right data? Why should a customer endure your sales team and parking lots? You may have CRM but do you have CEM? Get ahead of the game with fresh insights to turn the new era of disloyalty to your advantage.

Commerce, mobile commerce, e-commerce, c-commerce…it all sounds a bit ridiculous when you look at it. But when you think about it, the future of commerce is quickly evolving because technology’s impact on customer expectations and behavior is necessitating it. To win in the new moments of truth requires a different approach and a different understanding. Brian Solis will review the convergence of syndicated commerce, omnichannel engagement, and the art and science of connecting through social nicheworks.