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When: JUNE 4-6, 2014

Where: Hilton, Chicago

CRMC 2014
Kicks off at 2pm on Wednesday, June 4th.
We adjourn at noon on Friday, June 6th.

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CRMC 2014 Retail Presenters

  • Barnes & Noble
    Sasha Norkin
    Vice President of Global Marketing, NOOK Media/Barnes & Noble
    Creating Personal Experiences in the Age of Disruption
  • Do it Best Corp.
    Rich Lynch
    Retail Marketing Director – Do it Best Corp.
    Taking it to the Streets – Selling CRM to Independent Business Owners and Managers
  • Hallmark
    Craig Elbert
    Marketing Development Director – Hallmark
    Getting Closer… through data
  • Harry’s and Warby Parker
    Jeffrey Raider
    Co-Founder & Co-CEO – Harry’s / Co-Founder - Warby Parker
    New Retailing Models
  • Luxottica
    Gianluca Pogliani
    Senior Director Analytics and Consumer Insights – Luxottica
    Nicola Saraceno
    Vice President CRM - Luxottica
    Mike Blyth
    Chief Operating Officer - Aginity
    Leveraging Big Data to Drive Smart Personalization. And A Bit More
  • OfficeMax
    Steve Braun
    Former VP of Digital & Mobile Marketing - OfficeMax
    How to Reach Omni-Channel Customers
  • Orchard Supply
    Roxanne Joe
    Director of Strategic Marketing & Analysis - Orchard Supply
    Neighbors Helping Neighbors – How to Localize your Customer Loyalty
  • NY & Co.
    Carol McIntyre
    Vice President CRM – New York & Company
    Lucia Austin
    Director CRM – New York & Company
    Kelly Nickerson
    Senior Director of Retail Strategy - Epsilon
    Creating Loyalists: New York & Company’s Secrets to Successful Customer Engagement
  • Sport Chalet
    Tom Tennyson
    EVP/Chief Merchandising Officer - Sport Chalet
    Connie Hill
    President - VeraCentra
    Delivering on the Big Data Promise: How to get ROI on Your Data Investment
  • Toys”R”Us
    Mara Kelly
    Vice President, CRM & Customer Loyalty - Toys“R”Us
    Ann Pressimone
    Loyalty Program Manager - Toys“R”Us
    Reinvigorating Your Loyalty Program
  • Vitamin World
    Jessica Koster
    Director, Ecommerce - Vitamin World
    Importance of eCommerce & Technology to a Healthy Omnichannel Strategy

2014 Expert Speakers

Alex Pentland
Alex “Sandy” Pentland, the world’s leading data scientist, has developed the next frontier in Big Data. Deemed by the World Economic Forum as the next breakthrough science, Pentland has spearheaded a new scientific field that provides the necessary tools to engineer new behaviors in people. By mapping out social structures through the billions of digital breadcrumbs we leave daily, we can predict the behavior within these structures and use the power of these relationships to incite the action from people necessary to achieve our goals.

In his newest book, Social Physics, Pentland describes how we can use this new science to change buying behavior, reduce obesity, lower city-wide energy consumption and solve some of the world’s most difficult problems.Come to this session to learn how to change your customers’ buying behaviors and much more!
Joseph Jaffe
Founder & Partner of Evol8tion
One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder & Partner of Evol8tion, an innovation agency. His first book, Life After The 30-Second Spot was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30-second spot. His second book, Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership outlines the birth and rise of “conversational marketing” – a vision of how marketers can become part of the conversation, instead of constantly disrupting it.

His third book, Flip the Funnel: How to use existing customers to gain new ones, presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer initiated word-of-mouth, content creation and incentive-based referrals. His latest book, ZERO Paid Media as the New Marketing Tool talks about the bottom falling out of the paid media model. This is a don’t-miss session. Come drink the “Jaffe Juice” at CRMC 2014!

 

Ted Rubin
Leading Social Marketing Strategist, Keynote Speaker, & Brand Evangelist
Ted believes the key to continued success for any brand/retailer/etailer is identifying with the customer. Ted is quick to point out “listening is finally getting the respect it deserves through Social Media… listen and adjust your message to make it relevant to your consumer. Brand loyalty declines due to lack of relevance… a direct result of not listening.” “Number one is always try to understand who your customer is and stay true to your brand.”

In a connection economy, relationships are the new currency. If you want to continue to reach your target customers in this hyper-competitive age of social media, your marketing needs to focus on building relationships. Your metrics need to expand beyond ROI to include ROR. While ROI is simple dollars and cents, ROR is about people… including the value (both perceived and real) that will accrue over time through connection, loyalty, recommendations and sharing. Join Ted Rubin, author of Return on Relationship, to discover new ways to build greater intimacy with your customers, your audience, your fans and even your detractors— and how to “look them in the eyes digitally” and increase trust, loyalty and advocacy.